Scribd
Upload
91 views5 pages

Customer Survey: Questionnaire: 1. What Is Your Age?

The document is a customer survey questionnaire for a shaving product company. It contains 13 multiple choice and rating scale questions to understand customers' demographics, shaving habits, preferred brands, factors that influence purchasing decisions, and satisfaction levels. The questions gather information on age, shaving frequency, preferred product type, purchasing locations, brand awareness, recent purchases, importance of information sources, satisfaction with a specific brand, actions taken if preferred brand is unavailable or price increases, alternative brand preferences, and ratings of importance for various product attributes.

Uploaded by

Hary Boddu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
91 views5 pages

Customer Survey: Questionnaire: 1. What Is Your Age?

The document is a customer survey questionnaire for a shaving product company. It contains 13 multiple choice and rating scale questions to understand customers' demographics, shaving habits, preferred brands, factors that influence purchasing decisions, and satisfaction levels. The questions gather information on age, shaving frequency, preferred product type, purchasing locations, brand awareness, recent purchases, importance of information sources, satisfaction with a specific brand, actions taken if preferred brand is unavailable or price increases, alternative brand preferences, and ratings of importance for various product attributes.

Uploaded by

Hary Boddu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Customer Survey: Questionnaire

Name:
Date:
Name of interviewer:

1. What is your age?


□ Less Than 18
□ 18-23 years
□ 23-28 years
□ 28-45 years
□ Greater Than 45

2. How often do you shave?


□ Daily
□ Alternate Days
□ Twice a week
□ Once a week
□ At irregular intervals

3. What type of shaving product do you prefer to buy?


□ Shaving Cream
□ Shaving Gel
□ Shaving Foam

4. Where do you generally buy the shaving cream/gel/foam?


□ Grocery shop
□ Super market/ Departmental stores
□ Specialty Stores
□ Chemist shop
□ Any shop near by

5. Which brands of shaving cream/foam/gel are you aware of?


□ Fa
□ Old Spice
□ Palmolive Godrej
□ Axe
□ Denim
□ Gillette
□ Park Avenue
□ Dettol
□ Blue Stratos
□ V-John 7O’Clock
□ Nivea
□ Others (Please Specify)

6. Which of the following brands do you use personally?


□ Fa
□ Old Spice
□ Palmolive Godrej
□ Axe
□ Denim
□ Gillette
□ Park Avenue
□ Dettol
□ Blue Stratos
□ V-John 7O’Clock
□ Nivea
□ Others (Please Specify)

7. Which of the following brands have you bought since the last six
months?
□ Fa
□ Old Spice
□ Palmolive Godrej
□ Axe
□ Denim
□ Gillette
□ Park Avenue
□ Dettol
□ Blue Stratos
□ V-John 7O’Clock
□ Nivea
□ Others (Please Specify)

8. Please rate the following sources of information according to the


level of importance of each source (1 – Least Important; 5 – Most
Important)
□ Friends ___
□ Family ___
□ Retailer ___
□ Advertisements ___
□ Packaging ___
□ Magazines or newspapers ___
□ Saloons ___
□ Any Other ___

9. How satisfied are you with Gillette shaving foam/gel? (if used)
□ Highly Satisfied
□ Moderately Satisfied
□ Neither satisfied nor dissatisfied
□ Moderately Dissatisfied
□ Highly dissatisfied

10.If your FIRST preference is not available then what do you do?
□ Purchase some other brand from the same shop/ store.
□ Purchase the same brand from some other store.

11.If the price of your most preferred brand increases what would
you do?
□ Shift to another brand
□ Still buy the same brand

12.If you choose to shift then which Brand will you prefer?
□ Fa
□ Old Spice
□ Palmolive Godrej
□ Axe
□ Denim
□ Gillette
□ Park Avenue
□ Dettol
□ Blue Stratos
□ V-John 7O’Clock
□ Nivea
□ Others (Please Specify)

13.Please rate the factors given below on scale of 1 – 5 based on the


importance they hold for you in purchase decision of a shaving
cream/foam/gel.
(1 least important to 5 most important)
No Attribute / Benefits Rating
.
A Price
B Availability in stores
C Fragrance
D Stylish Package Design
E Brand Name
F Color Of Shaving Cream
G Foam Formation
H Anticeptic Attribute
I Ease of use
J It keeps my skin soft
K Ingredients
L Offer Discount

You might also like