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Gatekeeping Theory: The Vanilla Ice Cream

This document discusses several communication theories: gatekeeping theory, two-step flow theory, agenda-setting theory, and framing theory. It lists the key proponents and variables or concepts for each theory. Gatekeeping theory focuses on information, gatekeepers, and the selection process. Two-step flow theory examines information flow from media to opinion leaders to individuals. Agenda-setting theory looks at how media gatekeepers influence what the public thinks about. Framing theory is about how frames organize meaning and focus attention to influence thought.

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radius888
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334 views

Gatekeeping Theory: The Vanilla Ice Cream

This document discusses several communication theories: gatekeeping theory, two-step flow theory, agenda-setting theory, and framing theory. It lists the key proponents and variables or concepts for each theory. Gatekeeping theory focuses on information, gatekeepers, and the selection process. Two-step flow theory examines information flow from media to opinion leaders to individuals. Agenda-setting theory looks at how media gatekeepers influence what the public thinks about. Framing theory is about how frames organize meaning and focus attention to influence thought.

Uploaded by

radius888
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GATEKEEPING THEORY

The Vanilla Ice Cream


Proponents
-Kurt Lewin
-D.M. White
- Pamela J.
Shoemaker
GATEKEEPING THEORY
GATEKEEPING THEORY
 Variables and Concepts
-Information
-The Gatekeeper
-Selecting and Discarding
-Influences, Preferences, Motives
Proponents
- Paul
Lazarsfeld
- Bernard
TWO-STEP FLOW THEORY

Berelson
- Hazel Gaudet
TWO-STEP FLOW THEORY
 Variables and Concepts
- Information/ Mass Media
- Opinion Leaders
- Individuals/ Recipients

- Personal Influence
- Audience Reaction
Proponents
- Walter
Lippman
AGENDA-SETTING THEORY

- Maxwell
Mccombs
- Donald Shaw
AGENDA-SETTING THEORY
 Variables and Concepts
- Information
- Gatekeepers
- Public
•Proponents
- Gail Fairhurst
- Robert A. Sarr
FRAMING THEORY
FRAMING THEORY
 Variables and Concepts
-Frame= organizes/structures social meaning.
-Framing= is focusing attention on certain events
and then placing them within a field of meaning.
- Thought can be brought “what to think about
and to think it.”

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