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Dealer Questionnaire

This document is a survey that asks a dealer of a company's products questions about their business, confidence in the company, areas for improvement, and suggestions. The dealer is asked about emphasis on the company, market share confidence, sales volume, tenure, business/profit breakdown, product line support, advantages over competitors, impact of company actions, influence felt, response timeliness, program ratings, investment plans, and open-ended feedback.

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ashish
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9K views

Dealer Questionnaire

This document is a survey that asks a dealer of a company's products questions about their business, confidence in the company, areas for improvement, and suggestions. The dealer is asked about emphasis on the company, market share confidence, sales volume, tenure, business/profit breakdown, product line support, advantages over competitors, impact of company actions, influence felt, response timeliness, program ratings, investment plans, and open-ended feedback.

Uploaded by

ashish
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Feedback from dealers of channel support from supplier/manufacturer

To what extent do you plan to give (company) greater emphasis in your business
over the next few years?

[] Great extent

[] Moderate extent

[] Slight extent

[] Not at all

Overall, how confident are you that (company) will gain additional market share in
the (product) industry in the coming year?

[] Very confident

[] Confident

[] Somewhat confident

[] Not sure

[] Somewhat doubtful

[] Doubtful

[] Very doubtful

What is the range of your dealership's sales volume of (company) products last
year?

[] Rs 250,000 - Rs499,000

[] Rs 500,000 - Rs999,000

[] Rs 1,000,000 - Rs2,999,000

[] Rs 3,000,000 - Rs4,999,000
[] Rs 5,000,000 - Rs9,999,000

[] Rs 10,000,000 - Rs19,999,000

[] Rs 20,000,000 or more

How long have you been a (company) dealer?

[] 1-5 years

[] 5-7 years

How much of your business volume is accounted for by (company) products?

[] 24% or less

[] 25% - 49%

[] 50% - 74%

[] 75% or more

How much of your profit is derived from (company) products?

[] 24% or less

[] 25% - 49%

[] 50% - 74%

[] 75% or more

Which of the following (company) product lines do you fully support at this time?

[] Line 1

[] Line 2
[] Line 3

[] Line 4

Compared to (market leader), how does (your product) offer advantages in selling
situations?

[] Strong advantage

[] Slight advantage

[] About the same

[] Slight disadvantage

[] Strong disadvantage

Compared to (market leader), how does (your product) offer advantages in


profitability?

[] Strong advantage

[] Slight advantage

[] About the same

[] Slight disadvantage

[] Strong disadvantage

Compared to (market leader), how does (your product) offer advantages in service
and supplies business?

[] Strong advantage

[] Slight advantage

[] About the same

[] Slight disadvantage
[] Strong disadvantage

Which product line do you see as offering a stronger competitive position to


(company) dealers?

[] Competitor 1

[] Competitor 2

[] Competitor 3

[] Competitor 4

Overall, have actions taken by (company) senior sales and marketing management
over the past year had an impact one way or another on your business?

[] Very positive impact

[] Positive impact

[] Somewhat positive impact

[] Not sure

[] Somewhat negative impact

[] Negative impact

[] Very negative impact

Describe which actions had the greatest impact on your business, and why:

Which of the following best describes the influence you feel you have with
(company) senior management?
[] A lot of influence

[] Some influence

[] Very little influence

[] No influence

On average, which of the following best describes (company) management's


timeliness in response to your requests and inquiries?

[] Very timely

[] Somewhat timely

[] Mixed

[] Somewhat slow

[] Very slow

How do you rate (company) on the following?

Which of the following administrative areas would you say presents the greatest
opportunity for improvement?

[] Order processing

[] Shipping

[] Inventory tracking

[] Billing and credits


Please rate the following (company) marketing and sales programs:

Compared with your investment support level in your (company) business this year,
what are your investment support plans for next year?

[] Greatly increase support

[] Increase support

[] Maintain same level of support

[] Decrease support

[] Greatly decrease support

Please tell us why you answered the way you did about your investment support
plans for your (company) business for next year:

What suggestions do you have for (company) senior management which would help
you improve the success of your (company) business next year?

Thank you for taking the time to complete this survey.

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