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Business Research Methods: Communicating Research Results: Report Writing

This document discusses the parts of a research report, including the prefactory parts, main body, and appended parts. The prefactory parts include the title page, summary, objectives, letter of transmittal, and letter of authorization. The main body includes the introduction, methodology, results presented in multiple areas, conclusions, and recommendations. The appended parts include data collection forms, detailed calculations, general tables, and bibliography.

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saadasadkhatri
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31 views

Business Research Methods: Communicating Research Results: Report Writing

This document discusses the parts of a research report, including the prefactory parts, main body, and appended parts. The prefactory parts include the title page, summary, objectives, letter of transmittal, and letter of authorization. The main body includes the introduction, methodology, results presented in multiple areas, conclusions, and recommendations. The appended parts include data collection forms, detailed calculations, general tables, and bibliography.

Uploaded by

saadasadkhatri
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Business

Research Methods

William G. Zikmund

Chapter 25:
Communicating Research Results:
Report Writing
Report parts

Prefatory parts Main body of the report Appended parts


Prefatory parts

Title page Summary


Objectives
Letter of
transmittal Results

Letter of
Conclusions
authorization

Table of contents Recommendations


Main body of the report

Introduction Results Limitations


Area 1
Conclusions and
Methodology
Area 2 recommendations

Final area
Appended parts

Data collection
forms

Detailed
calculations

General tables

Bibliography
The Communication Process
Field of Experience Field of Experience

Communicator Encoding Decoding Audience


Message

Communication
"I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Janet Minor
"I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Janet Minor

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