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PROJECT

ON

FEASIBILITY REPORT
•ESTABLISHING A RESTAURANTñc
IMPARTIAL FULFILLMENT FOR THE REQUIREMENT OF ACCOUNTING FOR
MANAGERS IN THE TWO YEAR COURSE OF MASTERS OF BUSINESS
ADMINISTRATION PROGRAMME, GUJARAT TECHNOLOGICAL UNIVERSITY

SUBMITTED TO

PROF. MEGHA SHAH

SUBMITTED BY

KINJAL ( )
NEHA KUMARI GUPTA (NR10034)

PARTH ANAND (NR10004)

TANMAY KOTAK ( )

ARJUN AGARWAL ()

DEVANG ( )

18thNOVEMBER, 2010
 ÊPREFACE




The MBA degree course has its own distinguished and unique solidarity. As a part of the
course curriculum the 1st SEMESTER MBA studies require to prepare a group project for the
practical studies. For this project report we are required to do an analysis on any particular movie
by gathering and analyzing primary and secondary data and by reviewing it.

After many tries, we were able to prepare a report for our purpose. It has given a great
deal of knowledge that is all the practical derivations of our theoretical knowledge. We had tried
hard to summarize that knowledge in few pages. Hope we are able to do the same.

We had also included details about the restaurant for better understanding about the
practical ideas covered in the movie. We hope that this report would better serve the need of
enriching and unchanging the practical knowledge in FIRST SEMESTER.

`
 ACKNOWLEDGEMENTS





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At this movement of our substantial enhancement we hardly have enough words to

express our gratitude towards those who have devoted their precious time for our group project
report.
We are very much obliged to the great help provided by the restaurant manager of
______ who has helped us thoroughly for the preparation of this project. We are thankful to
______________ for the guidance they provided for the loans information. We are thankful to
some of our local friends who had helped us doing the survey of Ahmedabad for deciding the
location of the restaurant.

I wish to express my deep sense of gratitude to PROF. MEGHA SHAH for her able
guidance and useful suggestions, which helped us in completing the project work, in time.

We take immense pleasure in thanking INTERNET and GOOGLE for having helped us
to carry out this project work to search various websites about marketing strategies used by
restaurants.

Needless to mention that all our group members who had been a source of ideas and for
their timely manner , in the conduct of our project work for their individual contribution in the
team work of the project had been there for us all around the clock to complete this project
successfully.
Words are inadequate in offering my thanks to all the above mentioned names for their
encouragement and cooperation in carrying out the project work.

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A 
 prepares and serves food, drink and dessert to customers. Meals are generally
served and eaten on premises, but many restaurants also offer take-out and food delivery
services. Restaurants vary greatly in appearance and offerings, including a wide variety of the
main chef's cuisines and service models.

The moment we plan to go outside with our family to enjoy the evening and after
having a good enjoyment with family, we start feeling hungry. In a big family some of them like
to go for pizzas and some of them are interested for burgers or sandwiches. Elders may prefer to
have some Indian foods including Punjabi¶s. So often people have to switch your choice or have
to go to different locations to have them. In this way you and your family face difficulty.

As we are starting our business and by keeping various other expenses in

mind we have decided to take a shop in an apartment on rent and later with the deposits and
revenue of the restaurant we can buy the shop. Fast food is getting famous day by day but some
prefer to have spice and color in their foods. As we are seeing our life has become so fast that we
do not have time even to cook our food, in this way we are having two options to open our
____________ first one is in residency area and second one in busy location, such as shopping
areas.

To provide our customers with good tasty fast food and efficient service, we planned for
dinning service at the restaurant venue and also parcel facility. We have provides tables and
chairs for comfortable sitting since we have selected a residential area.

Timing of our  will be from 11.00AM to 11.00PM.

(With consideration and due respect to the neighborhood location)


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Competitive advantage over other restaurant

¦c Location of restaurant at clean and pleasant environment.

¦c Serve the customers at a fair price than the competitors.

¦c Use of highest quality, freshest ingredients to make foods.

¦c Use of the most current state of cooking equipment to ensure quality and safety in serving
the customers.

¦c Service within 15 minutes from order placing time.

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Located in western region of Ahmedabad, Naranpura is a residential area. A railway line passes
by this place to form its boundary. Innumerable residential colonies dot this region of
Ahmedabad. Chirag, Ramjyot, Maneklal and Amarnath are to name a few.

You can take Gujarat State Transport Buses from Ankur Bus Stand to travel across the city. This
place also abides a famous Hindu shrine, Kamnath Mahadev Mandir which is visited by hordes
of people across the city.

Acc

 

¦c 28km from airport.

¦c City Railway Station is 18km away.
¦c Madhusudanmoza Road and Naranpura Road are major roads here.cc

  
Ëc It contains various recreation areas like amusement parks, art galleries etc which is an
attraction center for locality families of Ahmedabad.
Ëc It has Sabarmati Ashram near its location which is a center of attraction for tourists also.
Thus this helps us to target Foreigners also.
Ëc It has various shopping and service centers near-by, thus helping us from families to have
a pleasant day with tasty foods.
Ëc It has colleges near-by, thus students are attracted.
Ëc Since it¶s a residential area, families do have convenience in timing and location.



A team generates its positive synergy through coordinated efforts. The ultimate aim of our
restaurant is to retain customer satisfaction and we have an energetic professional with proven
caliber and the required expertise. Under the partnership of our team, we are never lacking in our
efforts to make our restaurant serve its purpose.

Our team in restaurant consists of following

DESIGNATION NUMBER
RESTAURANT MANAGER 1
CAPTAIN 3
GATE KEEPER 1
CLEANER 4
SECURITY 1
DELIVERY BOY 2
WAITER 12
COOK 3
HELPER 5

TOTAL 32



  

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The salary structure is as follows, divided into following sections as per its functioning

Ëc ADMINISTRATIVE STAFF
SR DESIGNATION NO SALARY MONTHLY YEARLY
 OF PER PAY PAY
STAFF STAFF
1 RESTAURANT 1 8000 8000 96000
MANAGER

TOTAL COST 1 8000 8000 96000

Ëc KITCHEN STAFF
SR DESIGNATION NO SALARY MONTHLY YEARLY
 OF PER PAY PAY
STAFF STAFF
1 WAITER 12 3000 36000 4,32,000
2 COOK 3 8500 25500 3,06,000
3 HELPER 5 2500 12500 1,50,000

TOTAL COST 20 14000 68000 8,88,000

 Ëc SUPPORTING STAFF
SR DESIGNATION NO SALARY MONTHLY YEARLY
 OF PER PAY PAY
STAFF STAFF
1 CAPTAIN 3 5000 15000 180000
2 GATE KEEPER 1 1500 1500 18000
3 CLEANER 4 2000 8000 96000
4 SECURITY 1 3000 3000 36000
5 DELIVERY BOY 2 3000 6000 72000

TOTAL COST 11 13,500 33500 4,02,000

TOTAL SALARY OF ALL DEPARMENTS

SR DESIGNATION NO MONTHLY YEARLY
 OF PAY PAY
STAFF
1 ADMINISTRATIVE STAFF 1 8000 96000
2 KITCHEN STAFF 20 68000 888000
3 SUPPORTING STAFF 11 33500 4,02,000

TOTAL COST 41 91800 1161600






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I  Q
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SPOON 300 15 4500
KNIFE 45 15 675
FORK 250 12 3000
SERVICE SPOON 100 20 2000
SOUP SPOON 100 18 1800
LARGE PLATE 200 70 14000
SMALL PALTE 300 40 12000
SOUP BOWL 200 25 5000
SERVING BOWL 100 50 5000
FINGER BOWL 150 20 3000
DESSERT BOWL 15 300 4500
DESSERT SPOON 30 30 900
WATER GLASS 400 15 6000
MILK SHAKE GLASS 100 30 3000
WATER JUG 26 200 5200
SERVICE TRAY 30 200 6000
BOTTLE OPENER 5 6 30
ROUND SPOON 10 40 400
FLAT SPOON 8 50 400
LARGE KNIFE 6 100 600
BUTTER KNIFE 4 63 252
ICE CREAM SCOOPER 4 45 180
FRY PANS 8 40 320
KADAI 5 50 250
SLICER 5 35 175
KNIVES 10 90 900

TOTAL 79,682


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I  Q
U T
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4 BURNER GAS RANGE 10 17000 170000
4 DOORS REFRIGERATOR 2 20000 40000
TOASTER 2 12000 24000
SANDWICH GRILLER 2 11500 23000
MIXER GRIENDER 2 2500 5000
WATER COOLER 2 32000 64000
WET MASALA GRINDER 2 700 1400
SMALL OVEN 2 600 1200
AIR CONDITIONING 4 50,000 2,00,000
EXHAUST FANS 2 2500 5000
L.C.D 2 50,000 1,00,000
MUSIC PLAYER 1 13,000 13,000
DESK-TOP COMPUTER 1 20,000 20,000

TOTAL - - 6,16,600


TOTAL EXPENSES ON EQUIPMENTS AND ELECTONIC

GADGETS
SR COMMODITIES MONTHLY YEARLY
 EXPENSES EXPENSES
1 EQUIPMENTS 79,682
2 ELECTRONIC GADGETS 6,16,600

TOTAL COST 6,96,282



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c Advertisement expenses are as follows: 

PRINT MEDIA

MODES EXPENSES
VISITING CARDS 1750
PAMPLETS 2500
PAMPLET DISTRIBUTION 500
NEWSPAPER 500

TOTAL 5250


ELECTRONIC MEDIA

MODES EXPENSES
HOARDING 10,000
RADIO
CABLE T.V 2000

TOTAL 13,800


MARKETING EXPENSES
MODES EXPENSES
PRINT MEDIA 5250
ELECTRONIC MEDIA 13,800
 
TOTAL 



9     
MONTHLY EXPENSES
INTERIORS 2,70,000
MENU PRINTING 7,500
PARTY MENU 30,000
DESIGN OF BILL 500
SOFTWARE 500
LAUNDARY 4,750
ELECTRICITY BILL 10,000
PHONE BILL 500
SENATORY EXPENSES 20,000
CABLE EXPENSES 2,000
DUSTBIN 800
DRESS FOR STAFF 19,550
FUEL & GAS 60,000
FIRE SAFETY 20,000
VEHICLE 15,000
CCD CAMERA 15,000
CURTAINS, NAPKINS &TABLE CLOTHES 29,340

TOTAL 5,05,440







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