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Retailing PPT On Raymonds

The presentation summarizes The Raymond Shop retail stores owned by The Raymond Group. The Raymond Group was incorporated in 1925 in India and has since expanded into a global conglomerate. The Raymond Shop is their premium retail brand offering complete men's wardrobes through several of their owned brands. They have over 500 stores across India totaling over 1 million square feet of retail space. The presentation covered their brand portfolio, product categories and display strategies used within the stores.

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2K views

Retailing PPT On Raymonds

The presentation summarizes The Raymond Shop retail stores owned by The Raymond Group. The Raymond Group was incorporated in 1925 in India and has since expanded into a global conglomerate. The Raymond Shop is their premium retail brand offering complete men's wardrobes through several of their owned brands. They have over 500 stores across India totaling over 1 million square feet of retail space. The presentation covered their brand portfolio, product categories and display strategies used within the stores.

Uploaded by

patilsush
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION ON

Raymond
THE

SHOP

By:
SURAJ GEHLOT
THE RAYMOND GROUP

The Raymond Group was incorporated in 1925 and within a span of a


few years, transformed from being an Indian textile major to a global
conglomerate.

After making a mark in textiles, Raymond forayed into garmenting


through highly successful ventures like Silver Spark Apparel Ltd.
EverBlue Apparel Ltd. (Jeans wear) and Celebrations Apparel Ltd.
(Shirts).
OUR GROUP COMPANIES

 Celebrations Apparel Ltd.


 Raymond Ltd.
 Raymond Apparel Ltd.
 ColorPlus Fashions Ltd.
 Silver Spark Apparel Ltd.
 EverBlue Apparel Ltd.
 K. Files & Tools
 Ring Plus Aqua Ltd.
 J.K. Helene Curtis Ltd.
 J.K. Investor Trade (India) Ltd
“THE RAYMOND SHOP”

The Raymond Shop is a premium retail store offering complete


wardrobe solutions to the discerning man through its range of fine
fabrics for suits, jackets, trousers, shirts & finely crafted garments
from Raymond, contemporary range of readymades from Park
Avenue, stylish casual wear for occasions beyond work from Parx,
smart casuals from ColorPlus and luxury formals from Manzoni.
Our Reach

The Raymond Shop network started with a small corner shop in


Ballard Estate, Mumbai, around five decades ago. It has grown
multifold with a dedicated team making it the largest retail store in
the country having more than 500 stores in prime locations, in more
than 200 cities in India with a total built up area of more than 1
million sq ft.
Brand Portfolio At
“THE RAYMOND SHOP”

 Raymond Premium Apparel


 Manzoni
 Park Avenue
 ColorPlus
 Parx
 Notting Hill
PRODUCT CATEGORY
Product Display Categorization

Brand names Park Avenue, Parx, Color Plus, etc


 
Product type Shirts, T-shirts, Trousers, Coats & Suits, Tie,
socks, wallet, etc

Product editions Platinum, Celebration, Evening wear, E-


washable, etc
 
Sizes Small-XXL (Shirts), 28”-48” (Trousers), etc
 
Shades Grey, light blue, monochrome, vibrant , etc
 
 They bring us the widest and latest range of fabrics for suiting,
shirting and ready-to-wear garments, in an ambience that is relaxed
and unhurried.

 In order to serve you even better, we are pleased to introduce the


'Stitch-without-a-hitch' * custom tailoring service.
Product Display Plan

 Readymade garments on right hand side of the entrance and at


centre

 Dress Materials on the left hand side.

 Upholstery at left back.

 Coats & suits at the right back & back.

 Fashion accessories at the centre

 Socks, under wears, belts, handkerchief near the cash counter


Product Display Mechanism

 Shirts displayed on Glass and Wooden racks along the wall –


4x4x10x7

 Shirts, T-shirts, Trousers arranged on glass tables with layers –


4x6x3x10

 Denim wear and new arrivals best suit on Mannequins

 Coats & Suits hanged by Hangers along the wall


Product Display Mechanism

 Tie, Belt placed using small projections along the pillars

 Hanky, Underwear, Socks, kept in metal rack near counter

 Upholstery & dress material presented

 Fashion accessories kept on small racks along pillar or on glass


tables
Small projections Glass and wooden Glass tables
along the pillars racks along the wall with layers
Store layout

The following are the optimizing factors for the store layout:
 Increasing sales
 Maximizing returns per square foot
 Coordinating the merchandise with the store format
 Allowing flexibility in store design
 Recognizing the needs and safety of the customers
POINT OF PURCHASE – POP

 A place where sales are made.


On a macro-level, a point of
purchase may be a mall, market
or city. On a micro-level,
retailers consider a point of
purchase to be the area
surrounding the counter where
customers pay. Also known as
"point of sale".
THE STORE INTERIOR

At The Raymond Shop everything comes together in a harmony of


color, design and comfort from displays in show windows to array of
fabrics in shades within shades, from welcoming ambience of
tastefully appointed interiors to gleaming racks displaying row after
row trendy ready to wear.
 Sound:- Continuous soft Trans-music playing on
 Touch:- Freedom to touch and choose the product
 Sight:- White lighting overall the store
Yellow lighting for focusing fashion accessories
Cutouts advertising new range of products
Posters showing all categories of products available
 

Some of the main objectives they have achieved with lighting are
following:
 Highlighting the displayed product.
 Capturing customer’s mood.
 Masking the unattractive features or places of the store.
THE STORE EXTERIOR

 Signing :- Name of store “The Raymond Store”

Selling ‘Brand names’

Logo-

 Entrance :- Open front

A Gatekeeper to welcome

 Windows:- 1 ‘no back’ windows changed to ‘close back’ using


backdrop and Mannequins
Overall Appearance
 Size:- 1000 sq. feet.

 Permanence:-

 Brand since 1925

 Store over 15 years

 Nature of Merchandise:- Men’s wear & accessories

 Target Customers :- Middle class to Upper class


Professionals

 Store character :- Formal Business Class look


Building Store Loyalty

 GIFT CHEQUE

The freedom to choose –anywhere in India

The gift cheque can be redeemed at nearly 500 stores across more
than 200 cities in India, and come in three convenient denominations
-Rs.100, Rs. 500 and Rs. 1000. Giving your loved ones unparalleled
choice and flexibility.
“ Feels like Heaven,
Feels like Raymond ”

Thank You

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