Scribd
Upload
128 views

Questoner Adv

The document appears to be a survey questionnaire collecting information about respondents' purchasing habits and preferences regarding designer wear. It collects demographic information like gender, age, income and education. It then asks questions to understand awareness and attraction to designer brands, occasions of purchase, frequency of purchase, preferences around customization, seasons and colors. It also asks about influences on selection, typical purchase locations and channels, and ratings of various brands. The survey aims to gain insights into the designer wear market.

Uploaded by

Sujit Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
128 views

Questoner Adv

The document appears to be a survey questionnaire collecting information about respondents' purchasing habits and preferences regarding designer wear. It collects demographic information like gender, age, income and education. It then asks questions to understand awareness and attraction to designer brands, occasions of purchase, frequency of purchase, preferences around customization, seasons and colors. It also asks about influences on selection, typical purchase locations and channels, and ratings of various brands. The survey aims to gain insights into the designer wear market.

Uploaded by

Sujit Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

QUESTIONER

Location of residence:_______________________________ Gender

Male Female

Marital Status:

Married Single

Age: 15-25 26-35 36-45 46 and above

Income: (monthly income in rupees)

10k-20k 21k-30k 31k-40k 41k-50 50k and above

Education Background:

Schooling Graduation

Post graduation Others____________________

1) How many designer wear are you aware of?

>2

o 2 to 5

o 5 to 8

o 8 to 10

o 10 0r more

2) What attracts you towards designer wear:

o Status symbol

o Comfort

o Uniqueness

o Designs
3) I buy a designer clothes due to particular occasions :

o strongly disagree

o disagree

o indifference

o agree

o strongly agree

4) Are looking forward to change your designers?

Yes no

If yes, than what is the reason?

o Trends

o Icons attached to it

o Collection

o Closeness to store

o Available options

5) How often do you purchase designer wear:

o Weekly

o Monthly

o Annually

o Unspecified
6) Do you prefer designer wear that gives you customization:

o Yes No

7) Which season collection do you prefer the most?

o Winter

o Summer

o Monsoon

8) Unique color combinations must for any designer brand:

o strongly disagree

o disagree

o indifference

o agree

Strongly agree

9) What do you normally buy?

o Casual

o Formal

o Party wear

o Ethnic wear

o Other ______________
10) Who influences your selection of clothes?

o Friends & family

o Occasions

o Offers

o Advertisements

o Brand ambassador

11) Usual places for buying designer clothes :

o Malls or hyper market

o Fashion outlets

o Traditional shops

o Others ____________________

12) Are you looking forward to buy from the particular location?

Yes No

13) If your brand is unavailable, Which option would you choose?

o Would go to long distance to buy the same brand

o Would buy substitute

o Wait for the wear

o Would look for same brand in other store


14) Campaigner in your shopping :

o Alone

o Friends

o Family

o Other ________________

15) Rate the brand for following attributes .( 5 for highest and 1 for lowest )

Brands DESIGNS Color Innovative Comfortabl Fabric


e
SATYAPAUL
ANSHUS
RITUKUMAR
TOMMY
HILFIHER
MANISH
MALJOTRA

You might also like