Scribd
Upload
37 views2 pages

BB0001 Bba1 Vimala

This document outlines two assignment sets for a marketing course. [Assignment Set 1 contains 3 questions worth 10 marks each about how marketing is the core business function, forces affecting the Indian market, and differences in buying processes for various product types. Assignment Set 2 also has 3 questions worth 10 marks each about a product in the Indian growth stage, benefits of distribution channels, and differences between advertising and sales promotion.]

Uploaded by

Safa Shafiq
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
37 views2 pages

BB0001 Bba1 Vimala

This document outlines two assignment sets for a marketing course. [Assignment Set 1 contains 3 questions worth 10 marks each about how marketing is the core business function, forces affecting the Indian market, and differences in buying processes for various product types. Assignment Set 2 also has 3 questions worth 10 marks each about a product in the Indian growth stage, benefits of distribution channels, and differences between advertising and sales promotion.]

Uploaded by

Safa Shafiq
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 2

Spring 2010(Jan-June)

Bachelor of Business Administration-BBA Semester 1


BB0001 – Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 1 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 “Marketing is not just a function of business, it is the function of business.”

Discuss. [10 Marks]

Q.2 Name a major force in the current Indian political, economic, social and

technological environment and explain how each of these would affect marketing

strategy. [10 Marks]

Q.3 Explain how the buying process for a product like soap would be different

from the buying process for a luxury or durable item such as a car. [10 Marks]

Bachelor of Business Administration-BBA Semester 1


BB0001 – Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 2 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Give an example of a product category in the Indian market which is currently

in the growth stage of the product life cycle, explaining why. What are some of the

strategies being used by Indian marketers? [10 Marks].

Q.2 Explain why it is more beneficial for manufacturers to go through distribution

channels, rather than selling directly to the consumer. [10 Marks]

Q.3 Describe the main differences between advertising and sales promotion. What

are their relative advantages and disadvantages? [10 Marks]


Spring 2010(Jan-June)

You might also like