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ITC Product Mix

ITC Limited is a diversified conglomerate with businesses in cigarettes, hotels, paper, packaging, agri-business and information technology. Some key points: - ITC was incorporated in 1910 as Imperial Tobacco Company of India and has grown to be a $2.4 billion company with brands like Gold Flake cigarettes, Fortune and WelcomHotels, Classmate stationery and Aashirvaad foods. - It has leadership positions in cigarettes, hotels, paper and packaging in India and is expanding into new businesses like IT and agri-commodities. - ITC aims to improve rural livelihoods through initiatives like e-Choupal, an internet-based platform connecting

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Mohit Malviya
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9K views

ITC Product Mix

ITC Limited is a diversified conglomerate with businesses in cigarettes, hotels, paper, packaging, agri-business and information technology. Some key points: - ITC was incorporated in 1910 as Imperial Tobacco Company of India and has grown to be a $2.4 billion company with brands like Gold Flake cigarettes, Fortune and WelcomHotels, Classmate stationery and Aashirvaad foods. - It has leadership positions in cigarettes, hotels, paper and packaging in India and is expanding into new businesses like IT and agri-commodities. - ITC aims to improve rural livelihoods through initiatives like e-Choupal, an internet-based platform connecting

Uploaded by

Mohit Malviya
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ITC Limited

Enduring Value

Presented By:
Mohit
Gagan
Anup
Namrata
Suneel
HISTORY

• ITC was incorporated on August 24,1910 under the name of


IMPERIAL TOBACCO COMPANY of India ltd’.

• In 1974 company’s name was changed to INDIAN TOBACCO


COMPANY LTD.

• From September 18,2001, company’s name has effectively


become ITC Ltd.
ABOUT THE COMPANY…
 Diversified group of companies with operations in various
industry segments from cigarettes to apparels.

 Annual turnover is of the order US$2.4 billion

 One of the largest retailing network in the country

 Ranked 8th in the ET 500 survey.

 Products –Cigarettes, hotels, apparels, paper, etc.


ITC IS RATED AMONG THE

India's `10 Most World's Most


Valuable (Company)
Reputable
Brands', by the
Economic Times. Companies by Forbes
magazine

among Asia's 50 best India's Most


performing companies Valuable
by Business Week Companies by
Business Today.
FMCG & HOTELS & Agri Business PAPERBOARD &
CIGRATES I.T. PACKAGING 5
Product Mix of ITC Ltd
FMCG Hotels Paper boards & IT Agri-
Packaging Business
Cigarettes
Paper Boards
Foods Leaf
Lifestyle Packing Tobacco
Retailing

Education & Agri


Stationary Commodit
ies
Safety Matches
e-Choupal
Agarbaties
Hotels & Tourism
ITC’s Hotel Business
1.ITC made its entry into the HOTELS business in 1975 from
chennai.
2.It consists of over 70 hotels across India
3.These include super deluxe and five star hotels, heritage
palaces, havelis and resorts and full service budget hotels.

Category Brand Positioning


Luxury ITC Hotel: Luxury Collection "Mansions of Luxury"
Upper upscale WelcomHotel: Sheraton "Passion for Quality"
Upscale - mid-scale Fortune Hotels "Promise of True Value"
Heritage WelcomHeritage "Unique Experiences"
FMCG PRODUCTS
1. CIGARETTES
2. FOODS
3. LIFESTYLE
RETAILING
4. PERSONAL CASE
5. EDUCATION AND
STATIONARY
6. SAFETY MATCHES
7. AGARBATTIS
FMCG - Cigarettes
ITC’s Cigarettes Business

1. Market leader in India.

2. Highly popular portfolio of brands includes Insignia,


India Kings, Classic, Gold Flake, Silk Cut, Navy Cut,
Scissors, Capstan, Berkeley, Bristol and Flake.

3. Extensive FMCG distribution network


1. Direct servicing of 85000 markets &
2. Nearly two million retail outlets

11
Upper Class Brands: Insignia, India Kings and
Classic, Berkeley

Middle Class Brands: Gold Flake, Silk cut and


Navy cut, & Scissors

Lower Class Brands: Bristol, flake, & Capstan.


FOODS
The Foods business is today represented in 4
categories in the market. These are:
1. Ready To Eat Foods
2. Staples
3. Confectionery
4. Snack Foods

13
1. Kitchens of India –pickles,
masalas, curry pastes, ready
made foods

2. Aashirvaad – atta, salt,


paste, chilli powders
AASHIRWAD

FLOUR SPICES INSTANT MIXES

Aashirwaad Chilli powder Gulab jamun


Select atta Turmeric Rava idli
Chakki atta Ccoriander Rice idli
Pickle mirch Rice dosa
Khaman dhokla
Rasmalai
Vada mix
KITCHEN OF INDIA

CURRY PASTES CONSERVES CHUTNEYS BIRYANIS DESERTS

Butter chicken Strabbery & mint Shredded mango Noormahal Jodhpuri


Fish curry Pineapple & green Mango & jeera Bohri Moong dal
Dum Aloo pepper Mango & garlic Yakhni Pulav halwa
Apple & Cinnamon Awadhi
badam
halwa
3.Sunfeast – biscuits, cakes,
pasta

4.mint-o – toffees-

5.Candyman – eclairs, fruity,


different flavours

6.Bingo! – chips and snacks


FOODS

Mint Candyman

Minto cool blue Fruit fun


Minto fresh Butter scotch licks
Orange mint Eclairs
Lemon mint Natkhat mango
Natkhat guava
Mango links
Cofitino
SUNFEAST
BISCUITS

SPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KIT

Butter Chilli Orange Choco Orange Coconut Vitamin


Cashew flakes Milky magic Vanilla Butter nut
Multigrain
Crunchy Classic Nice Orange Butter scotch
Coconut salted Milk cream

PASTA:
MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita
LIFESTYLE RETAILING
WILLS LIFESTYLE- “THE FASHION
DESTINATION”
                   

           
INCLUDES-Wills Classic work            
    
wear    ,Wills Sport relaxed wear,          

   Wills Clublife evening wear


,Wills Signature, John Players

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LIFE STYLE RETAILING

WILLS LIFE STYLE

• Wills Classic
• Wills Sports
• Wills Clublife
• Wills Signature
• John Players
PERSONAL CARE
Products- Fragrances, shampoos, shower gels,
conditioners, beauty bath soaps.

ITC's Personal Care portfolio under the 'Essenza Di


Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel
UltraPro', 'Vivel' and 'Superia' brands has
received encouraging consumer response and
is being progressively extended nationally.

23
PERSONAL CARE

.
VIVEL D’WILLS ESSENZA ‘WILLS SUPERIA FIAMA D’WILLS

SOAPS
EVERYDAY MILD
SHEER RADIANCE SHEER CREAM
AQUA BALANCE SOAPS
YOUNG GLOW FRAGNANT FLOWER SILKY STRONG
SATIN SOFT SOFT SANDAL

SHAMPOO
SHINY BLACK
VIBRANT GREEN
SHAMPOO
SHINE & GLOW
SOFT & FRESH
EDUCATION AND STATIONARY

1.ITC’s stationery Brands are


marketed as “Classmate” and
“Paper Kraft”.

2.Expressions Greeting Cards.

3.CLASSMATE-India’s
truly largest National brand
SAFETY MATCHES AND AGARBATTIS

1. Include popular brands like


Mangaldeep,
2. Aim, Aim Mega and Aim Metro.
ITC’s Information & Technology
Business
1.ITC InfoTech, a global IT services company, is
today one of India’s fastest growing IT and
ITES service providers.

2.Providing outsourced IT solutions and


services to leading global customers.

3.ITC InfoTech has a strength of over 2,000


employees and delivery centers across North
America, Europe and

28
4.Asia-Pacific that serve Fortune-listed
companies in 42 countries.

5.ITC InfoTech conforms to the highest


standards in international process
Quality.
Paperboards, Paper
&
Packaging
ITC’s Paperboard business

1.ITC's Paperboards business has a


manufacturing capacity of over 360,000
tones per year.

2.India's market leader across all carton-


consuming segments including cigarettes,
foods, beverages any many more.
3.ITC is a front-runner in introducing
environment-friendly Elemental Chlorine
Free (ECF) technology

4.It is the first-mover in the field of collecting


and recycling post-consumer waste from
residential localities, corporate and
educational institutes
ITC's Paperboard products include :
1. packaging boards - coated folding box
boards,
2. solid bleached sulphate boards,
3. white lined chipboards,
4. liquid packaging boards,
5. poly extruded coated boards for
food and barrier packaging
6.cast coated papers and boards
Agri Businesses
ITC’s Agri-Business

1. ITC's International Business Division ( IBD)


is the country's second largest
exporter of agri-products with exports of over
Rs. 1000 Crores (Rs. 10 billion).

2.IBD domestic sales of agri-products are in


excess of Rs. 1500 Crores (Rs. 15 billion).
IBD currently focuses on exports of :

1. Feed Ingredients – Soyameal

2. Foodgrains - Rice (Basmati & Non Basmati),


Wheat, Pulses

3. Edible Nuts - Sesame Seeds, HPS


Groundnuts, Castor oil
4.Marine Products - Shrimps and Prawns

5.Processed Fruits - Fruit Purees/Concentrates,


IQF/Frozen Fruits,
Organic Fruit Products, Fresh Fruits

6.Coffee & Spices - Coffee, Black Pepper, Chilly,


Turmeric, Ginger, Celery and other Seed Spices
ITC’s E-choupal
1.IBD starts e-choupal for the Indian formers:
 Over 38000 villages linked through around
6400 e-Choupals
 Servicing over 3.5 million farmers
 Formers sell their products directly to the
company
• 12 ‘Choupal Saagars’ operational; 8 more to be
launched shortly (40 nos. over the next 18 months)
e-Choupal

1.To Tackle Challenges 2.e-Choupal


 Fragmented farms unshackles
 low investment
 Weak infrastructure  low productivity
 weak market
 Involvement of orientation
various  low value addition
intermediaries  low margin
 low risk taking ability
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42
43
Dominance & Revenue
Segment Dominance Contribution

Revenue PBIT
Cigarettes 70% share 77.0% 87.7%

Paperboards & No.1 in Asia 7.3% 10.7%


Packaging

Agri business 1 largest exporter in 7.0% 3.7%


Asia

Hotels ITC group Rank No.2 4.3% 5.4%

FMCG(others) 20% Share of Greeting 4.4% -7.5%


Market , Aashirvad Atta
is No.1 in it’s Segment
The BCG Matrix for ITC Ltd.
Stars ?
•Hotels •FMCG- Others
•Paperboards/
Packaging.
•Agri business.
Cows Dogs
•FMCG-Cigarettes • ITC Infotech.
CONCLUSION

ITC is innovating continuously to marry


profit with social objectives. Chairman
Y.C. Deveshwar believes that the
“...aspiration to create enduring value for
the nation provides the motive force to
sustain growing shareholder value”.
NO FULL STOP
FOR ITC!!
47

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