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SWOT Analysis in Event Planning

The document discusses conducting a SWOT analysis for event planning. It explains that an event manager should research the corporate client's products, brand image, market value, customers, and product features. This research will help create an effective promotional campaign. It then defines each component of a SWOT analysis: strengths as helpful attributes, weaknesses as harmful attributes, opportunities as external helpful factors, and threats as external harmful factors. Conducting a SWOT analysis before developing an event plan can help maximize strengths and opportunities while minimizing weaknesses and threats.

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Jamir Gayo
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Download as PPTX, PDF, TXT or read online on Scribd
204 views

SWOT Analysis in Event Planning

The document discusses conducting a SWOT analysis for event planning. It explains that an event manager should research the corporate client's products, brand image, market value, customers, and product features. This research will help create an effective promotional campaign. It then defines each component of a SWOT analysis: strengths as helpful attributes, weaknesses as harmful attributes, opportunities as external helpful factors, and threats as external harmful factors. Conducting a SWOT analysis before developing an event plan can help maximize strengths and opportunities while minimizing weaknesses and threats.

Uploaded by

Jamir Gayo
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SWOT Analysis in

Event Planning
If you are organizing a corporate event then it is necessary for you as an
event manager to do research of the products/ services promoted and sold
by your corporate client.

- Find out how the company promotes its products

•- How the company wants to build/enhance the image associated with its
product (also known as the brand image)?

•- What is the market value and market share of the company and its
products?

•- Who are the customers of the product?

•- What are the features of the product?

•- What are the advantages and disadvantages of the product in


comparison to competitors' products?

All this research will later help you in making an effecting


promotional campaign for your corporate event.
 
SWOT Analysis

In SWOT Analysis:

'S' stands for Strengths

'W' stands for Weaknesses

'O' stands for Opportunities

'T' stands for Threats


It is a strategic planning tool which is used to identify and
analyze the strengths, weaknesses, opportunities and
threats involved in your project. SWOT analysis can also
be done on your organization.

Strengths:

These are the attributes of your project/organization


which are helpful in achieving project's objectives. For
e.g.: experienced event team, high motivation level,
excellent PR, good market share etc.

Weaknesses:

These are those attributes of you.0r project/organization which are


harmful in achieving project's objectives. For e.g.: social loafing,
lack of funds, inexperienced event team, low energy level, lack of
media and corporate contacts etc.
Opportunities:

These are those external factors which are helpful


in achieving the project's objectives. For e.g.: little
competition, favorable economic conditions, support
from the local authorities, availability of the state
of the art infrastructure etc.

Threats:
These are those external factors which are harmful in
achieving the project's objectives. For e.g.: high competition,
little or no support from local authorities, bad weather, poor
infrastructure, high lab our rate, unavailability of raw
material etc. It is very important that you conduct SWOT
analysis before developing an event plan to develop a strategy
which maximizes the potential of strengths and opportunities
of your project and at the same time, minimizes the impact
of the weaknesses and threats.

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