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HLM College: Delhi-Meerut Road, Ghaziabad Lecture Plan

This document outlines a lecture plan for an international marketing course taught at HLM College in Delhi, India from July to December 2010. It is divided into 4 units that will cover various topics related to international marketing over 40 lectures. Unit I provides an overview of international marketing and the world market environment. Unit II focuses on international marketing research, market analysis, and foreign market entry strategies. Unit III addresses international product, pricing, and distribution decisions. Finally, Unit IV examines international promotion strategies.

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Being Manish
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40 views

HLM College: Delhi-Meerut Road, Ghaziabad Lecture Plan

This document outlines a lecture plan for an international marketing course taught at HLM College in Delhi, India from July to December 2010. It is divided into 4 units that will cover various topics related to international marketing over 40 lectures. Unit I provides an overview of international marketing and the world market environment. Unit II focuses on international marketing research, market analysis, and foreign market entry strategies. Unit III addresses international product, pricing, and distribution decisions. Finally, Unit IV examines international promotion strategies.

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Being Manish
Copyright
© Attribution Non-Commercial (BY-NC)
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Download as PDF, TXT or read online on Scribd
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HLM COLLEGE

DELHI-MEERUT ROAD, GHAZIABAD


SESSION : JULY TO DECEMBER, 2010
LECTURE PLAN
Faculty Name :- Manish Kumar Subject :- International Marketing
Course :- MBA III sem Subject Code :- MBA IB 01

NO.OF LECTURE
UNIT TOPIC COVERED NATURE
REQUIRED
Overview of world business and Framework of international
Marketing:Definition of International Marketing, International
Dimensions of Marketing, Domestic v/s International Marketing,
Process of Internationalization, Benefits of International Marketing.
I 1,2,3,4,5,6,7,8,9,10,11,12 Theory
World Market Environment:
Political Environment- Political Systems, Political Risks, Indicators of
Political Risk, Analysis and Measures to minimize Political Risk.
Legal Environment- Legal Systems, Legal Form of Organization,

Planning for International Marketing:

II Marketing Research ,Marketing Information Sources, Marketing 13,14,15,16,17,18,19,20 Theory


Information System, Market Analysis Foreign Market Entry
Strategies – Exporting, Licensing, Joint Ventures, Strategic
Alliances, Acquisitions Franchising, Assembly Operations ,
Management Contracts, Turnkey Operations, Free Trade Zones

International
Product PolicyMarketing Decisions
and Planning- - I: Design and Standardization,
Product
Developing an International Product Line, Foreign Product
Diversification, International Branding Decisions, International
Packaging, International Warranties and Services. International
Pricing Strategy- Role of Pricing, Price Standardization, Pricing 21,22,23,24,25,26,27,28,
III Decisions, 29,30
Theory
Price Distortion, Transfer Pricing, Counter Trade, Terms of Sale,
Methods of Financing and Means of Payment , International
Channels of Distribution – Channel Members, Channel
Management, Retailing in International Scenario, International
Physical Distribution

International Marketing Decisions - II: International Promotion 31,32,33,34,35,36,37,28,


Strategies- Promotion Mix, Promotion and Communication, Personal 29,40 Theory
Selling, International Sales Negotiations , International Advertising –
Patterns of Global Advertising, Global Advertising Regulations ,
IV Advertising Media, Standardized International Advertising

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