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Cyber Marketing: Jibin C Varghese

Cyber marketing refers to advertising products and services online through websites, emails, and banners to attract potential customers. It combines internet technology with direct marketing to reduce business costs while enabling companies to reach regional, national, or global markets affordably. Cyber marketing activities include online marketing, email marketing, and mobile marketing via SMS. It allows businesses to cost-effectively gain customers and increase profits with low marketing costs and high margins. Knowledge of cyber marketing techniques helps with online marketing strategies, designing advertising campaigns, and legal/ethical considerations.

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Jibin Varghese
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291 views

Cyber Marketing: Jibin C Varghese

Cyber marketing refers to advertising products and services online through websites, emails, and banners to attract potential customers. It combines internet technology with direct marketing to reduce business costs while enabling companies to reach regional, national, or global markets affordably. Cyber marketing activities include online marketing, email marketing, and mobile marketing via SMS. It allows businesses to cost-effectively gain customers and increase profits with low marketing costs and high margins. Knowledge of cyber marketing techniques helps with online marketing strategies, designing advertising campaigns, and legal/ethical considerations.

Uploaded by

Jibin Varghese
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Cyber marketing

Jibin c varghese
 Cyber marketing simply refers to a
technique of attracting potential
customers by advertising your
products or services through such
means as websites, emails, and
banners.
 In other words, cyber marketing is a
blend of internet technology and
direct marketing
 Cyber marketing reduces the cost of doing
business. It can enhance customer service at a
fraction of the cost of more labour intensive
methods.
 Internet enables you to affordably reach
regional, national, or global markets. Internet
also provides you means to win new
customers
 A number of activities are involved in cyber
marketing such as online marketing, fax direct
marketing, canvassing, call centre direct
marketing, and mobile phone marketing via
SMS.
Benefits derived from cyber
marketing techniques
 minimize business costs
 it allows you to cost-effectively reach in any
type market, let it be regional, national, and
international
 it enables you to win profitable customers
 low marketing costs, high profit margin,
increased customer loyalty
Cyber marketing includes
- E-Business technology
- E-Business Communication
- E-Business Distribution Systems
- E-Business Value Strategies
- E-Business Strategy
- E-Business Management
- Individual as well as the diffusion of innovations
- How to gather and use information
- The Political, Legal, and Ethical Environment
knowledge of cyber marketing
helps such areas as
 Strategies as well as tactics involved in online
marketing
- Role of E-business in restructuring the
traditional distribution systems
- Way of designing advertising campaign and
advertising banner
- How to employ email marketing, blog
advertising, viral marketing, and Google
advertising
• What is search engine optimization
(SEO) and how to increase web
visitor count through SEO?
- How to develop contents that
should be included in a website
- Web analysis
- Aspects covering ethical, legal,
and political sides of cyber
marketing
Advantage of Internet Marketing

 your store is open, 24 hrs a day, 7 days a week.


Further, your customers are worldwide in
reach, and can shop anytime that they want to.
 the cost of spreading your message is next to
nothing. Emailing your subscription base is
more often cheaper than sending a letter
through the mail...
 Visitors to your website can get up to the
minute information on each visit...
 your customers can start shopping at the
discounted prices literally as soon as they open
their email
 updating your subscribers can be done almost
instantly through email
 you can deliver your products directly to your
customers without having to use a courier
Six Easy Steps in cyber marketing

• Digital Sales Brochures


• Advertising in Trade Portals
• Watch out Trade Leads
• Locate Importers/Distributors/
Retailers
• Study Market Research Data
• Direct eMail Campaigns
Top 5 Websites
ALIBABA  http://www.alibaba.com
EC EUROPE  http://www.eceurope.com/
ETOCOMMERCE 
http://eto.commerce.com.tw/
TRADE UK  http://tradeuk.brightstation.com/
EC PLAZA http://www.ecplaza.net/

For top hundred sites, click on


http://www.wtcmumbai.org/topsites.htm
Your Questions Now ?
Or else
[email protected]
[email protected]
Or else 9744255208

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