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Apple Inc

Apple was founded in 1976 by Steve Jobs and Steve Wozniak and became known for the Apple II and Macintosh computers. However, Apple lost market share in the 1980s due to cheaper IBM clones and Mac's technical limitations. Steve Jobs was ousted from the company in 1985. After returning in 1997, Jobs focused Apple on a limited range of innovative, high-quality consumer products like the iPod, iPhone, and iPad. These digital hub products drove Apple's success through integrated hardware, software, and retail store experiences. While Jobs transformed Apple, uncertainties remain about the company's future without its visionary leader.

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Mahesh Kumar Meena
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65 views

Apple Inc

Apple was founded in 1976 by Steve Jobs and Steve Wozniak and became known for the Apple II and Macintosh computers. However, Apple lost market share in the 1980s due to cheaper IBM clones and Mac's technical limitations. Steve Jobs was ousted from the company in 1985. After returning in 1997, Jobs focused Apple on a limited range of innovative, high-quality consumer products like the iPod, iPhone, and iPad. These digital hub products drove Apple's success through integrated hardware, software, and retail store experiences. While Jobs transformed Apple, uncertainties remain about the company's future without its visionary leader.

Uploaded by

Mahesh Kumar Meena
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Apple Inc.

2010

Key Facts

Apple Computers was founded by Steve Jobs and Steve Wozniak in 1976 and became market leaders in
Personal computers with the success of Apple II and Macintosh.
After IBM entered the PC market in 1981 and allowed others to clone its design and produce cheap
computers. Apple lost market share due to Mac’s slow processor speed, lack of compatible software
and comparatively higher cost. As a result of these Apple’s net income felled by 62% between 1981 and
1984 and Steve Jobs was forced out of the company due to differences with the CEO.
Due to frequent changes in the business strategy from 1985 to 1997 under various CEOs, the company
leadership lost focus on developing quality products which resulted in major revenue and market-share
loss.
After return to Apple, Steve Jobs focused on limited product lines, mainly desktops and portable
computers for consumers and professionals, technological innovation and superior quality product
resulted into profit for Apple in 1998 after making huge loss in 1997.
Since2001 Apple has been following a “Digital Hub” strategy: The Mac could be the preferred hub to
control, integrate and add value to the devices which were becoming entrenched in the digital lifestyle.
In this regard, Apple started using Intel CPUs which were faster, low-power consuming and could run
Windows OS also, introduced OS X based on Unix which was more stable and issued frequent updates,
created in-house applications for the OS and opened retail stores where consumers could experience
Apple products.
2001 saw the introduction of the iPod, a flash-memory based music player and iTunes, a software to
synchronize iPods with computers. After the iTunes stores was launched, songs could be bought legally
and iPod sales shot up.
The iPhone was launched in 2007 with 3.5 inch touch screen interface and an exclusive deal with AT&T
that gave apple control over distribution, pricing and branding. A second model running on 3G network
was launched in 2008, and a faster version in 2009. In two years, it contributed 30% to Apple’s revenue
and captured 14% of the market. In spite of limitations like restricted to bad AT&T network coverage,
lack of physical keyboard and bad battery life, it was successful in part due to the large number of
applications available free or cheaply in the iTunes App store.
iPad is a computer tablet with 9.7 inch LED screen and Apple’s own branded microprocessor chip, which
provided it with a fast processing speed while running on lower power. It was hugely successful in terms
of sales but critics point out that it has limitations and could probably not replace the laptop or netbook
because it was unable to multitask, lacked a physical keyboard and did not run Flash animations.
While Apple owes its phenomenal success in the last decade to Steve Jobs and questions are being
raised about Apple’s future especially in light of uncertainty about the CEO’s health.

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