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Air Cargo Marketing

This document discusses marketing in the air cargo industry. It defines marketing and outlines key marketing objectives and decisions. It then discusses the marketing mix - the 4 P's of product, price, place and promotion. For product, it outlines different air cargo transportation services. For price, it discusses factors to consider in pricing. For place, it discusses distribution channels. For promotion, it discusses different promotional methods air cargo companies use like advertising and working with agents. Finally, it discusses identifying market segments in the air cargo industry and concludes with key steps for air cargo marketing.

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Abhishek Shukla
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492 views17 pages

Air Cargo Marketing

This document discusses marketing in the air cargo industry. It defines marketing and outlines key marketing objectives and decisions. It then discusses the marketing mix - the 4 P's of product, price, place and promotion. For product, it outlines different air cargo transportation services. For price, it discusses factors to consider in pricing. For place, it discusses distribution channels. For promotion, it discusses different promotional methods air cargo companies use like advertising and working with agents. Finally, it discusses identifying market segments in the air cargo industry and concludes with key steps for air cargo marketing.

Uploaded by

Abhishek Shukla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Product Place Price Promotion

Seminar on Topic

AIR CARGO MARKETING


MARKETING
Marketing is an ongoing process of
PLANNING and EXECUTING the conception,
PRICING, PROMOTION and DISTRIBUTION
of Ideas, Goods & Services to create
exchanges that satisfy individual and
organizational objectives.
Marketing Objectives:

 To retain the existing customer by satisfying


their needs.

 To create new customer by identifying their


needs.
Air Cargo Marketing:
In the Air Cargo industry, marketing’s role
is all about identifying what the customer
wants and, where possible, providing this
service at a price which is economical for
both the airline and the customer.
Problem Identification:
 High competition in the market.

 There is need in the market to make the right


Product /Services available, in the right place,
at the right price and at the right time.

 One has to prove itself better then its


competitors.
Air Cargo Marketing Decisions:
 Which routes to operate.
 The frequency levels and timings of services.
 The type and amount of capacity on offer.
 The type of aircraft to be operated.
 The price which the airline should charge for
the service.
 The promotional and advertising methods and
the budgets.
MARKETING MIX

Marketing
Mix
Product:
 Airport to Airport.

 Door to Airport.

 Airport to Door.

 Door to Door.
Contd..
 Apart from the mentioned services it also
includes following:
 Time.
 Safety.
 Information.
 Service.
 Quality.
Pricing:
 What Customer is ready to Pay?
 What Company should charge in order to
sustain in the Market?
 Demand and Supply.
 Price Elasticity of Demand.
 Pricing has basically two purposes:
 To ensure that company makes profit.
 To make the market respond.
Physical Distribution:
 Distribution Channels:
 Agents.
 General Sales Agents.
 Computer Reservation System.
 Own Offices.
 Sales Representatives.
Computerized Reservation System:
Promotion:
 Promotion by Agents.
 Promotion by Websites.
 Promotion by Different Agencies.
 Advertising:
› Using Media.
 Print Media.
 Television.
 Internet, etc.
Promotional Tools Used by DHL:
Market Segments:
 There is mainly three broad categories of the
Market:
Air Mails.
Couriers.
Cargo.

 Generally the focus is on the goods which has


HIGH VALUE & LOW VOLUME.
Conclusion:
 To Conclude the Topic:
Identify the needs of the Shipper and the
Consignee.
Developing an efficient and reliable transportation
system which can be sold at attractive prices.
Optimizing the possibilities for additional revenue
from existing schedules aircrafts.
Delivering added value services.
Communicating the Product to the potential
buyers.
Thank You

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