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Android - The Google Way: - What Is Smartphone? - What Is Android?

Android is an open-source operating system developed by Google that is used widely on mobile devices. It had the highest market share of any smartphone OS in 2010 at 43.6%. While Android was initially developed by Android Inc. which was later acquired by Google in 2005. There are over 200,000 applications available for Android. Google releases most of the Android code under an open-source license to attract developers.

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128 views14 pages

Android - The Google Way: - What Is Smartphone? - What Is Android?

Android is an open-source operating system developed by Google that is used widely on mobile devices. It had the highest market share of any smartphone OS in 2010 at 43.6%. While Android was initially developed by Android Inc. which was later acquired by Google in 2005. There are over 200,000 applications available for Android. Google releases most of the Android code under an open-source license to attract developers.

Uploaded by

Vishwajeet_Pat_7360
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 14

Android – The Google Way

• What is Smartphone?

• What is Android?
Android is an operating system
used for mobile by Google.
Facts and numbers
• Android is mobile OS developed by Android
Inc., Google bought it in 2005.
• Unit sales of Android is highest among all
smart phones in 2010 and has 43.6% market
share in Q3 2010.
• There are approx 200000 application
available for Android.
• Application are generally written in Java
script
continued…
• Android was launched on 5 Nov 07.
• Google released most of the Android code
under the Apache license, a free software
and a open source license.
• In just one year, there were 60,000
Android users in USA.
Industry overview
• Smartphone are a growing part of the
more mature cell-phone market.
• Mobile phone sales declined overall in
2008, but Smartphone sales grew.
• This is a multi-billion dollar market with
strong expected growth.
• 9% of U.S. consumers brought
Smartphones in 2007, up to 19% in 2009.
US operating system Share
Consider the US market, with OS shares
shown above,
• Apple iPhone and Google Android are the
only ones showing Growth.
• All other players are losing market share
due to poor products.
Google: SWOT
Strengths
• Brand name
• Open source platform is attractive to
developers
• Multi‐platform OS runs on many hardware
configurations.
• This provides increased network effect.
• Free online office software suite not only
backs up files, but allows for collaboration
on documents ‐‐ a feature not offered by
competitors.
• Google Earth/Street View with Traffic,
Google Voice Recognition, etc.
Weakness
• Open source platform increases security
concerns.
• Apps cannot easily be tested and
guaranteed across all hardware platforms.
• Google has no final say in production of
hardware for its platform.
• Google is starting from scratch in the
smartphone OS market.
• The Android App Market is relatively
empty and lacking in functionality.
Opportunities
• Leverage Gmail and other web services in
the cloud.
• Business consumers do not care about
Apple’s strengths in entertainment.
Threats
• Google’s entry attempt fizzles out.
• Android has not claimed a niche in the
smartphone market.
• Lack of widespread adoption by handset
manufacturers.
Think Think Think !!!
• Now if Google is giving it for free then how
they are making lots of money from it?
• How it is making money?
• What are the marketing strategies of
Google?

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