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Strength

Bharti Airtel is the largest cellular provider in India with over 65 million customers, and provides broadband, telephone, and other telecommunication services domestically and to corporations. While it started with little telecom experience, Airtel now has a national network in India and strategic partnerships with companies like Sony-Ericsson and Nokia. However, in its early days Airtel lacked telecom expertise and had to outsource to industry experts, and it did not initially own its own towers, relying on competitors in that area. The inability to strike a deal with MTN in South Africa also suggests Airtel may lack emerging market opportunities once India's market matures.

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Siraj Ul Hassan
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30 views

Strength

Bharti Airtel is the largest cellular provider in India with over 65 million customers, and provides broadband, telephone, and other telecommunication services domestically and to corporations. While it started with little telecom experience, Airtel now has a national network in India and strategic partnerships with companies like Sony-Ericsson and Nokia. However, in its early days Airtel lacked telecom expertise and had to outsource to industry experts, and it did not initially own its own towers, relying on competitors in that area. The inability to strike a deal with MTN in South Africa also suggests Airtel may lack emerging market opportunities once India's market matures.

Uploaded by

Siraj Ul Hassan
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strength

 Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India,
and also supplies broadband and telephone services - as well as many other telecommunications services to
both domestic and corporate customers.
 Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a
strategic alliance. This means that the business has access to knowledge and technology from other parts of the
telecommunications world.
 The company has covered the entire Indian nation with its network. This has underpinned its large and
rising customer base.

Weakness

 An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15
years ago, the business has little knowledge and experience of how a cellular telephone system actually worked.
So the start-up business had to be outsourced to industry experts in the field.

 Until recently Airtel did not own its own towers, which was a particular strength of some of its
competitors such as Hutchison Essar. Towers are important if your company wishes to provide wide coverage
nationally.

 The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real
emerging market investment opportunity for the business once the Indian market has become mature.

Also refer site

http://www.slideshare.net/ghanshyamgupta/airtel-mop-mos

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