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STAR PLUS - Final

1) Star Plus is a Hindi general entertainment channel that is part of Rupert Murdoch's STAR Network. In the late 1990s and early 2000s, it struggled with initial Hindi programs but found success from 2001-2008 with family dramas and telefilms. 2) In 2008, it saw a dip in ratings due to increased competition forcing a restrategizing. It faced issues like strong competition from new channels, being seen as only a "saas-bahu" channel, and lack of content for younger audiences. 3) To recover, it phased out most of its "K Serials," experimented with new show concepts, reintroduced successful past shows like KBC, rebuilt

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Prachi Agarwal
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73 views

STAR PLUS - Final

1) Star Plus is a Hindi general entertainment channel that is part of Rupert Murdoch's STAR Network. In the late 1990s and early 2000s, it struggled with initial Hindi programs but found success from 2001-2008 with family dramas and telefilms. 2) In 2008, it saw a dip in ratings due to increased competition forcing a restrategizing. It faced issues like strong competition from new channels, being seen as only a "saas-bahu" channel, and lack of content for younger audiences. 3) To recover, it phased out most of its "K Serials," experimented with new show concepts, reintroduced successful past shows like KBC, rebuilt

Uploaded by

Prachi Agarwal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PRACHI AGARWAL(2)

PRANAV DESAI(10)
ARPAN PARIKH (23)
NAMAN JAIN (36)
KRITI SHARAN(54)
Introduction
• Hindi GEC
• Part of Rupert Murdoch’s STAR Network
bouquet channels
• Mainly Airs Family Drama and Telefilms
Timeline

In 2008: Dip In
TRPs and increase
From 2001-2008:- in competitors
Successful Run forces
with the highest restrategizing
In 2000:- Balaji and TRPs amongst
the K-word proved competitors
lucky.

In Mid-to-Late
90s:- Struggles
with Initial Hindi
Programs like
Kora Kagaz,
On 21st Saans etc
January
1992:-
Launches as a
English
Channel
Issues Faced
• Strong Competition from new entrants like Colors
and existing competitors like Zee and Sony
• Strong hangover of legacy content tagging STAR
PLUS as saas- bahu channel with no innovative
content
• Lack of Content for the younger audience
• Shift in Market Focus
• Complacency
• Lacked Originality
Recovery Approach

Image Rebuilding Experimented with


Phasing Out of through introduction Shows like Paanchvi
almost all K Serials of new serials with Pass with Shah Rukh
new concepts Khan as its host

Reintroduction of
360o Marketing
Successful Shows like
Approach
KBC
Image Makeover
• The new tagline of Star Plus is ‘Rishta wahi, soch nayi ’, which translates
into ‘Fresh Perspectives’ and signifies a positive move into the future
• New logo with the iconic STAR logo shaded in vivid ruby red that is
representative of Star Plus being at the heart of STAR’s impressive
bouquet of channels
• The colour red also represents prosperity, optimism, celebration and
energy
• New signature tune composed by Shankar, Ehsaan and Loy, and sung by
Shreya Ghoshal
• O&M has worked on three TVCs (TV commercials) – to be shown across
the Star India network
• The change will also be evident in soap operas such as Pratigya, Tere Liye,
Chand Chupa Badal Mein, and MasterChef, a new cookery reality show
Upshot
• The TRP Ratings for the channel went up it topped
the charts in december 2010 with a rating of 5.0 for
sathiya sath nibhana closely followed by sasural
genda fool at 4.5 it left behind famous shows such
as balika wadhu and utaran 3.5 and 4.1 respectively.
• Star Plus also welcomed new year by beating other
channels.
• A boosting show for the week was December 31
night when Star Plus aired Big Entertainment Awards
Recommendations
• Constantly Innovate and bring new concepts
to hold the viewers
• Smart Spending
• Disrupted scheduling of shows
Questions & Suggestions

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