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CRM 2

This document outlines a multi-week training program covering the key modules of SAP CRM including foundation, customization, marketing, sales, service, analytics and advanced integration topics. The training covers areas such as business partners, territories, campaigns, opportunities, contracts, service orders, analytics, and integration with other SAP solutions over a total of 40 days of instruction.

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Ashish Kushwaha
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© Attribution Non-Commercial (BY-NC)
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44 views

CRM 2

This document outlines a multi-week training program covering the key modules of SAP CRM including foundation, customization, marketing, sales, service, analytics and advanced integration topics. The training covers areas such as business partners, territories, campaigns, opportunities, contracts, service orders, analytics, and integration with other SAP solutions over a total of 40 days of instruction.

Uploaded by

Ashish Kushwaha
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Overview and Introduction to CRM (1 day, 1 hr.

Foundation & Architecture of mySAP CRM


Overview of CRM server technology and user interface

CRM Base Customizing (6 days, 6 hrs.)

Business partners
Organizational model
Territory management
Product master
Business transaction processing
Activity management
Partner processing
Actions
Overview of pricing in CRM
CRM Billing overview
CRM Middleware

CRM Marketing (4 days, 4 hrs.)

Overview of marketing management in mySAP CRM


Marketing and campaign planning
Planning and performing marketing projects
Marketing calendar
Personalized mail forms
Creating personalized e-mails
Business partner-controlled communication
Segment builder
Creating profiles and target groups
Lead management
Campaign automation
External list management

CRM Sales (3 days, 3 hrs.)

Opportunity management
Copy control
Quotation and order management
Overview contract management

CRM Service (3 days, 3 hrs.)

Service order management


Service contract management
Installed-base management
Resource planning

CRM Interaction Center (Win Client) (2 days, 2 hrs.)

Interaction center overview


Architecture landscape
WinClient profile
Configuring components
CRM Analytics (2 days, 2 hrs.)

Introduction to BW
Activating CRM Business content
Introduction to analytics
Marketing analytics
Sales analytics
Service analytics
Interaction center analytics.

CRM Advanced Topics (8 days, 8 hrs.)

Integration with R/3.


Integration with SD.
Middleware.
Solution Manager.
ASAP.
BDCs and IDocs.

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