MCDONALDS HISTORY

McDonald’s is one of the leading restaurant chains in the world, touching the lives of people
everyday. The long journey of the burger brand started in 1940, when two brothers, Dick and
Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California.
Initially, they owned a hotdog stand, but after establishing the restaurant they served around
25 items, which were mostly barbequed. It became a popular and profitable teen hangout. In
1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes
and French fries.
 
As per the information of the McDonald’s history, the major revenue came from hamburgers,
which were sold at a nominal price of 15 cents. The restaurant gradually became famous and
the McDonald brothers begin franchising their restaurant in the year 1953. The first franchise
was taken by Neil Fox and under it; the second Mc Donald’s restaurant was opened in
Fresno, California. It was the first to introduce the Golden Arch design. The third and fourth
restaurants were opened in Saginaw, Michigan and Downey, California, respectively.
 
The latter is the oldest Mc Donald’s restaurant still in operation. In 1954, an entrepreneur and
milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald’s restaurant for
outside California and Arizona. In effect, Kroc opened his first and the overall ninth
restaurant in Illinois, Chicago, and gave birth to Mc Donald’s Corporation. In 1958, the
restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as
‘McDonald’s Corporation’. In 1961, Kroc convinced the McDonald brothers to sell the
business rights to him for a sum $2.7milion.
 
Later that year, the Hamburger University was opened, which gave away McDonald's
restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald
McDonald was born as a part of a marketing strategy in US. In 1967, the first restaurant
outside US was opened in Richmond, British Columbia. In 1974, the 3000th restaurant opened
in Woolwich, United Kingdom, which is the first of the country. Happy Meal was introduced
in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. The
year was also marked by the death of Ray Kroc.
 
In 1988, the first restaurant opened in a communist country in Belgrade, Yugoslavia,
followed by the first Soviet restaurant in Moscow (1990). In 1992, the largest McDonald’s
was opened in Beijing, China, having over 700 seats and was later demolished. In 1993, the
first sea-going restaurant was established, aboard the Finnish Cruise-ferry Silja Europa,
sailing between Helsinki and Stockholm. In 1994, McDonald’s bagged the Catalyst Award
for its program for ‘fostering leadership development in women’. In 1996, the first Indian
restaurant was opened.
 

In 2003, the company launched the ‘I’m lovin’ it’ campaign. In 2005, McDonald’s started its
McDelivery service in Singapore. In 2006, the chain announced that it will publish nutritional
information on its packaging of all its products, for the benefit of the customers. Considering
the huge success and brand McDonald’s has become, the food chain is spread across the
world in almost all the major cities of the globe. Being economic and user friendly, the
success rate of the company cannot be doubted.
 Richard McDonald Maurice McDonald

Richard James McDonald

Born February 16, 1909 Born Maurice James McDonald
Manchester, New Hampshire, November 26, 1902
U.S. Manchester, New Hampshire, U.S.

Died July 14, 1998 (aged 89) Died December 11, 1971 (aged 69)
Bedford, New Hampshire, U.S. Riverside, California, U.S.
Resting Calvary Cemetery Resting Calvary Cemetery
place Manchester, New Hampshire, place Manchester, New Hampshire, U.S.
U.S.
Nationality American Nationality American
Other Dick McDonald Other Mac McDonald
names names
Occupation Entrepreneur Occupation Entrepreneur
MISSION AND VISION

BRAND MISSION - To be our customers' favourite place and way to eat.

BRAND PROMISE - To provide Simple Easy Enjoyment to every customer at every visit.
OUR VALUES - McDonald's mission is to be our customers' favourite place and way to eat with
inspired people who delight each customer with unmatched quality, service,
cleanliness and value every time.

The following core values guide our actions as we strive to achieve our mission:

We place the customer experience at the core of all we do

Our customers are the reason for our existence. We demonstrate our
appreciation by providing them with high quality food and superior
service, in a clean, welcoming environment, at great value. Our goal is
outstanding QSC&V for each customer every time.

We are committed to our people

We provide opportunity, recognise talent, and develop leaders. We
believe that a diverse team of well-trained individuals working together
in an environment that fosters respect and drives high levels of
engagement is essential to our continued success.

We operate our business ethically

Sound ethics is good business. At McDonald’s, we hold ourselves and
conduct our business to the highest possible standards of fairness,
honesty and integrity. We are individually accountable and collectively
responsible.

We operate our business ethically

Sound ethics is good business. At McDonald’s, we hold ourselves and
conduct our business to the highest possible standards of fairness,
honesty and integrity. We are individually accountable and collectively
responsible.

We give back to our communities

We take seriously the responsibilities that come with being a leader. We
help our customers build better communities, support RMHC, and
leverage our size, scope and resources to help make the world a better
place. We are committed to sustainable business practices and are
determined to conduct our operations in a manner that does not
compromise the ability of future generations to meet their needs
We grow our business profitably
Our stakeholders support our ability to serve our customers. In return,
we work to provide sustained, profitable growth for all members of our
system and our investors.

We strive continually to improve

We consider ourselves a learning organisation that is green and growing
which anticipates and responds to changing customer, employee, system
and community needs through constant evolution and innovation.

MCDONALDS MANAGEMENT
McDonald Management, Inc. was formed in 1988 as an umbrella organization to research,
organize, operate and own a diversified portfolio of remarkable projects. Our long list of
ventures over the years include US State Department contracts in Africa, People to People
programs in the old Soviet Union, gravel pits & quarries in Washington State, cattle ranches
in Idaho, hard-cider production operations in three states, and Jazz & Blues Clubs up and
down the West Coast.

We look for interesting ideas not yet realized. We brainstorm those ideas making use of the
energy and excitement of youth tempered by the wisdom of experience. We produce
feasibility studies that carefully document and weigh the pros & cons of each idea. For the
rare project that passes our feasibility phase, we develop and implement the operations and
funding models. In the end, we always operate each project for several years to make sure our
efforts are not lost to a pre-mature exit strategy.

The purpose of this paper is to discuss external and internal factors affecting McDonald’s
management functions. This will be accomplished by explaining how McDonald’s deals with
each of the external and internal factors. There were three factors that were chosen to outline
the success of McDonald’s corporation. The first factor is globalization, which is define as
closer contact between different parts of the world, with increasing possibilities of personal
exchange, mutual understanding and friendship between "world citizens". Diversity, the
difference among people and cultures, is the second factor discussed in the paper. The final
factor is ethics, which can be defined as a set of principles of right conduct. This paper
explains how the McDonald Corporations uses the factors to conduct business around the
world.

In today’s society, corporations and enterprises are expanding their businesses in the global
markets. Globalization is necessary for success and survival in the worldwide market;
however, global competition is not easy (Bateman & Scott, 2004). By the end of the twentieth
century, the list of Fortune 500 companies was no longer only United States corporations due
to an increase in international companies joining the list (Global Capitalism, 2005). As a
leading food service retailer, McDonald’s joins those corporations with restaurants in 119
countries (McDonald’s, 2004). Important strategic decisions are a key factor to their success
with consideration for both internal and external factors. When considering the foreign
market, companies need to consider there are risks. There must be local marketing to appeal
to the local consumers and also to build relationships and trust (Bateman & Scott, 2004).
Therefore, the strategic planning for marketing has to be effective. McDonald’s caters its
menu in other countries to the cultures of the regions. For example, in India, the non-
vegetarian menu includes chicken and fish items only.
MARKETING MANAGEMENT

MANAGING MARKET

MACRO ENVIRONMENT & MARKETING MIX

1. INTRODUCTION

In the year 1937, two brothers   named Richaard and Murice   in California started the operation of
McDonald’s as a drive in retaurant (Scribd, 2009). At present, McDonlads is serving   fifty four million
people each day among one hundred and twenty countries trhough its thiry thousands local
restaurants. According to The Times 100 (2009),   during the year 2008 McDonalds operated 31,667
restaurants over 120 countries which can be divided into sex segments. Those are: United States,
United Kingdom, Asia Pacific, Africa, Canada, Middle East and Latin America. At Present, McDonalds
is the number eight famous brand around the world (Datamonitor, 2009).

Resturant and franchisee resturants operated under the direct and indircet supervision of
McDonalds company are the main source of McDonalds’ revenue.

Around eight thousands resturants of McDonalds are monitored by the company itself, franchisees
operate around eighteen resturants of McDonalds (Abdullah, 2009). Apart from that, all other
McDonalds resturants are being operated just by using McDonalds affiliation. The revenue of
McDonalds are generated from mainly two sources: 1) from the sale of McDonalds directly
controlled restaurants and 2) rent and fees from affiliates and franchisees of McDonalds.

2.MACRO ENVIRONMENT
According to Business Dictionary (2009), Organization’s decision making and performance and
strategies are sometimes affected by some external.

HUMAN RESOURCE MANAGEMENT AT THE COMPANY

McDonald's places emphasis on the training and development of its employees. They aim to
provide career opportunities for people to achieve their potential. The firm offers both full
and part-time career opportunities, which helps staff to combine work with family or
educational commitments.

Job progression is used to encourage employees who got their first job in the company to
progress to management positions. These promotions are based on the performance of the
staff member. Over 40% of McDonald's managers started as hourly-paid staff members in the
restaurants. Over half of the company's middle and senior managers have moved up from
restaurant-based positions.
MCDONALD MANAGEMENT STRATEGIC

COMPANY PROFILE

A company without vision and mission is like a human body without bones to support and
strengthen its values. That is exactly why the McDonald’s is building this two big statements, which
is to keep realizing what they want to do, why they do it, how to do it, and what they do really want
to be in the right corridors of business. Not just to gain profits, but also to survive in the global
market.

McVision

“to be the world's best quick service restaurant experience. Being the best means providing
outstanding quality, service, cleanliness, and value, so that we make every customer in every
restaurant smile.”

McMission

Be the best employer for our people in each community around the world
Deliver operational excellence to our customers in each of our restaurants; and
Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the
McDonald's system through innovation and technology.
McFinancial Information-Global (Year 2008)

McFACTS AND OBSERVATION

1. McDonald’s is a market leader for fast food industry.

2. Actively supports local events and the communities.
3. McDonald’s is always being fastly responsive on social and environmental issues.
4. Involving its customer in their marketing programs.
5. Creating emotional relationship with its customer.
6. Strategic location is one of its main concerns.
7. 70%   of McD restaurants around the world are operated by independent franchisee.
8. McDonald’s is always being adaptive to their target market.
9. One of the McDonald’s focuses in introducing the idea of “ new way to eat”.
The site of the first McDonald's restaurant.
Key Dates:
1948: Richard and Maurice McDonald open the first McDonald's restaurant in San Bernardino,
California.
1954: Ray Kroc gains the rights to set up McDonald's restaurants in most of the country.
1955: Kroc opens his first McDonald's restaurant in Des Plaines, Illinois; he incorporates his company
as McDonald's Corporation.
1960: The slogan, "Look for the Golden Arches," is used in an advertising campaign.
1961: Kroc buys out the McDonald brothers for $2.7 million.
1963: Ronald McDonald makes his debut.
1965: McDonald's goes public.
1967: The company opens its first foreign restaurant in British Columbia, Canada.
1968: The Big Mac is added to the menu.
1973: Breakfast items begin to appear on the menu, with the debut of the Egg McMuffin.
1974: The first Ronald McDonald House opens in Philadelphia.
1975: The first McDonald's drive-thru window appears.
1979: The children's Happy Meal makes its debut.
1983: Chicken McNuggets are introduced.
1985: McDonald's becomes one of the 30 companies that make up the Dow Jones Industrial
Average.
1998: The company takes its first stake in another fast-food chain, buying a minority interest in
Colorado-based Chipotle Mexican Grill.
1999: Donatos Pizza Inc. is acquired.
2000: McDonald's buys the bankrupt Boston Market chain.
2002: Restructuring charges of $853 million result in the firm's first quarterly loss since going public.
2003: McDonald's sells Donatos in order to refocus on its core hamburger business.
 2004: Chairman and CEO Jim Cantalupo dies suddenly at the age of 60 in his hotel room
of an apparent heart attack while attending the annual franchisee convention in Las Vegas,
Nevada on April 19. A 30-year veteran of the organization, Cantalupo had previously served
as President and CEO of McDonald's International. He is credited with introducing the
premium salad line and reformulating Chicken McNuggets to include leaner, all-white meat.
[7][7] Andrew J. McKenna, Sr., a prominent Chicago businessman and a McDonald's director,
is elected Nonexecutive Chairman, and Charlie Bell of Sydney, Australia, is elected President
and CEO of McDonald's Corporation. A month later Bell is diagnosed with colorectal cancer
during a physical exam required for his new post and dies in January of the next year. Like
retired chairman and former CEO Fred L. Turner, Bell began his McDonald's career as a
crew member. He was promoted frequently, serving as the corporation's Chief Operating
Officer and as President of both McDonald's Europe and of the Asia/Pacific, Middle East and
Africa Group.[8]
 2005: Jim Skinner is elected President and CEO. Skinner began his McDonald's career as
a trainee restaurant manager at a McDonald's in Carpentersville, Illinois in 1971 after serving
nearly ten years with the US Navy.[9][10]
 2005: McDonald's experiments with call centers for drive-through orders. The center,
located in Fargo, North Dakota, takes orders from more than a dozen stores in Oregon and
Washington. The experiment is in part motivated by labor costs, since the minimum wage in
North Dakota is over 40% lower than that in Oregon or Washington.
 2005: Owing in part to competitive pressure, McDonald's Australia adopts "Made for
you" cooking platform in which the food is prepared from pre-cooked meat after the
customer orders (as opposed to the firm's normal procedure since 1948, in which the food is
cooked then sold as needed). It should become standard practice in all Australian restaurants
by 2007. Some restaurants in New Zealand also follow suit. The practice had earlier been
tested, and abandoned, in the U.S.
 2005: McDonald's in Singapore began their McDelivery service: customers place their
food orders over the phone, and it is delivered to wherever they are. The service is available
24 hours a day, 7 days a week.
 2005: McDonald's opens a Wi-Fi service in selected restaurants with Nintendo for
Nintendo DS.
 2005: A fired employee, who was terminated for hitting a female customer, murders his
former manager at a McDonald's outlet in West Sussex, England. Shane Freer stabbed Jackie
Marshall (57) to death during a children's party at the fast food restaurant she was
supervising. Freer was convicted and sentenced to life in prison by Lewes Crown Court.[8]
 2005: Ronald McDonald gets a leaner, sportier look.
 2006: McDonald's announces that it will include nutritional information on the packaging
for all products beginning in March [9] and that its upcoming menu changes will emphasize
chicken, salads, and other "fresh foods" rather than hamburgers [10].
 2006: McDonald's and Disney end their 10 year promotional partnership. Split allegedly
mutual although the generally accepted reasons were that McDonald's did no longer see
benefit from sticking with one studio; due to the increased competition from other studios, as
well as having to promote flop films, and Disney did no longer want to be associated with a
company so strongly tied to childhood obesity.
 2006: McDonald's begins their "forever young" branding by redesigning their restaurants.
 2006: Anna Svidersky is murdered by David Sullivan while working in an Anderson
Road McDonald's in Vancouver, Washington.
 2007: McDonald's reintroduces its 42-ounce super-size soda under the name Hugo.
 2008: Mcdonald's introduces the McSkillet burrito. This larger breakfast consists of
scramble eggs, red & green bell peppers, onions, potatoes, salsa and sausage wrapped in a
flour tortilla.
 2008: McDonald's introduces the Chicken Biscuit and the Southern Style Chicken
Sandwich.
 2008: In November, McDonald's starts phasing in new designs for their containers. They
also introduced a new menu board design that featured warmer, darker colors, more realistic
photos with the food on plates and drinks in glasses. The design should hit nation wide in
2009.
 2009: McDonald's introduces three versions of Angus Burgers: Angus Deluxe, Angus
Bacon & Cheese, and Angus Mushroom & Swiss.
 2009: First McDonald's opens in Cusco, Peru. Since 1996 a total of 21 McDonald's , 8
McCafé and 36 soft drink/ice cream stands are opened in Lima and across Peru. 20 more
McDonald's are scheduled to be opened in the next two fiscal years.
 2009: McDonald's in Papakura, New Zealand opens its first car wash in the country,
called a "UWASH".
 2010: McDonald's introduces Real Fruit smoothies and the Angus Snack Wrap.
Franchise Opportunity : Financial Requirements

There are two ways to become a McDonald's franchisee - start a new restaurant from scratch or buy an existing McDonald's
restaurant.

Either way, you need to fulfill certain financial requirements to be a McDonald's franchisee.

(1) NEW RESTAURANTS

The costs for starting an entirely new McDonald's restaurant can be anything between RM1.5 million to RM3.5 million. The
costs also depend on the restaurant size and type, its location, style of décor and landscaping.

Initial Costs

(A) USD 45,000 (approximately RM171,000, subject to prevailing exchange rate)

Franchise fee paid upon or prior to the commencement of the franchise.
(B) RM50,000
Interest-free security deposit for the faithful performance of the franchise , refundable upon the
expiration of the franchise.
(C) RM200,000 - RM250,000
Pre-opening expenses - Staff training and salaries, stock trading, living expenses while training and
other normal start-up costs.
(D) RM900,000 – RM1.7 million
Approximate cost of kitchen equipment, signage, seating, decor and landscaping paid to individual
suppliers.
(E)
RM600,000 to RM3 million
[depending on store type (Drive Thru, Mall, Oil Alliance or Shop Front)]
Approximate cost of all civil works, ventilation system and renovations to the premises paid to
individual contractors Paid by Golden Arches Restaurants Sdn Bhd).

(F) Other Miscellaneous Costs

Stamp duty (paid to the government) is assessed on necessary documentation and is paid by the
franchisee in addition to the working capital required.

Legal fees are paid by the franchisee to cover the preparation of the franchise documentation

Ongoing Fees (Monthly)

Royalty Fee
A Royalty Fee, which is a system fee, is based on a percentage of the restaurant's gross sales, which is currently at 5%.

Rental
Depending on store type, location and performance – may vary between 13% to 20%

Marketing Contribution
Currently at 5% of the restaurant's gross sales.

2) EXISTING RESTAURANTS
If you choose to buy an existing McDonald’s restaurant business instead, you will usually buy it over based on the
restaurant's market value. In addition, the franchise fee and security deposit aforementioned will also be payable.

Note: All matters mentioned in relation to an individual making an application and qualifying for a McDonald's franchise
also apply to the situation where it is proposed that an existing restaurant business is purchased.

FURTHER NOTES:
1. The costs stated above are only estimates and may change without prior notice.
2. As a general guide, no less than 30% of the initial costs must be funded from non-borrowed personal
resources.
3. Term of Franchise: 20 years or length of lease of premises.
Statement of Financial Position, Assets

The statement of financial position provides creditors, investors, and analysts with
information on company's resources (assets) and its sources of capital (its equity and
liabilities). It normally also provides information about the future earnings capacity of a
company's assets as well as an indication of cash flows that may come from receivables and
inventories.

Assets are resources controlled by the company as a result of past events and from which
future economic benefits are expected to flow to the entity.

McDonald's Corp., Consolidated Statement of Financial Position, Assets

USD $ in thousands

Dec 31, Dec 31, Dec 31, Dec 31,

Dec 31, 2005
    2009 2008 2007 2006

Cash and cash equivalents 1,796,000  2,063,400  1,981,300  2,136,400  4,260,400 

Accounts and notes receivable, net 1,060,400  931,200  1,053,800  904,200  795,900 

Inventory, net 106,200  111,500  125,300  149,000  147,000 

Deferred tax assets, net 126,300  80,100  70,800  72,500  127,000 

Other assets, current 327,400  331,400  350,700  363,200  519,400 

Total assets, current 3,416,300  3,517,600  3,581,900  3,625,300  5,849,700 

Property, plant and equipment, net 21,531,500  20,254,500  20,984,700  20,845,700  19,908,000 

Investments in and advance to affiliates,

1,212,700  1,222,300  1,156,400  1,036,200  1,035,400 
subsidiaries, associates, and joint ventures

Goodwill 2,425,200  2,237,400  2,301,300  2,209,200  1,950,700 

Deferred tax assets, net 541,200  417,400  502,800  490,500  404,800 

Other assets, noncurrent 1,098,000  812,300  864,600  816,900  840,200 

26,808,600  24,943,900  25,809,800  25,398,500  24,139,100 

Total assets, noncurrent

Total assets 30,224,900  28,461,500  29,391,700  29,023,800  29,988,800 

Source: McDonald's Corp., Annual Report

Do you meet the requirements and have what it takes to be a McDonald's

franchisee? If you do, you will then need to go through a streamlined
application process.

STEP 1
Submit your application by filling in the application form. This submission,
however, does not bind you or McDonald's in any way. It is simply the first
step to ensure that both parties will be happy to form a relationship through a
franchise agreement.

STEP 2
If we believe in your potential to be a franchisee after reviewing your
application carefully, we will arrange an interview with you. It will cover
your background, goals, financial status and interest in McDonald's.

If there is a mutual interest to move to the next step, we will arrange an On

The Job Evaluation (OJE) for you. You will need to physically work in a
McDonald's restaurant for three to five days. The OJE gives you a better idea
of what McDonald's is all about while allowing us to observe your hands-on
suitability.

STEP 3
If all is well, you will begin a formal training stint with McDonald's for
approximately 1 year. This comprehensive training programme will prepare
you in all aspects of operating a McDonald's restaurant and help us evaluate
your potential as a franchisee.
Let's take a walk down memory lane and remember the many achievements, successes and
milestones
of McDonald's Malaysia.

December 1980 McDonald's was first brought to Malaysia by YBhg Tan Sri Vincent Tan.
29 April 1982 The first McDonald's restaurant in Malaysia was opened at Jalan Bukit Bintang, Kuala
Lumpur.
29 October 1984 The first McDonald's restaurant opened outside of the Klang Valley was in Holiday
Plaza, Johor Bahru.
1987 McDonald's main supplier, MacFood Services
(M) Sdn Bhd commenced operations
7 March 1987 McEgg was first introduced in Malaysia.
2 November 1987 Ayam Goreng was first introduced in Malaysia. May 1988 Mohamed Shah bin Tan
Sri Abdul Kadir, former Managing Director and Joint Venture Partner of McDonald's Malaysia, joined
the McDonald's family. 19 December 1988 McDonald's Malaysia's first Drive-Thru restaurant was
opened at Jalan Pahang, Kuala Lumpur. 15 February 1990 Ronald McDonald Children's Charities
Fund of Malaysia (RMCC), McDonald's charity arm was established. 16 September 1992 McDonald's
Buns supplier, HaviFoods Sdn Bhd, started operations. 15 December 1992 The first McDonald's
restaurant in Brunei was opened. 1993 The Beef Prosperity Burger was developed in Malaysia and
first introduced. 20 January 1993 The first McDonald's restaurant on the Borneo Island was opened.
20 January 1993 McDonald's first franchised restaurant was opened in Sibu. 28 March 1994
McDonald's Delivery Service was first introduced. 1 July 1994 McDonald's Value Meal was brought
into the Malaysian market. 1995 The first McDonald's Hot Kiosk was opened in Kota Bharu. 1995
McDonald's received the Class A award from the Kuala Lumpur City Council. February 1995
McDonald's is the first Quick Service Restaurant to obtain Halal certification. 19 August 1995
McDonald's Malaysia opened its 50th restaurant at One Utama shopping complex. August 1996 The
highest McDonald's in the world opened at KL Tower. 22 March 1997 The RMCC scholarship
programme for underprivileged children called the "RMCC Tunas Wawasan" was launched. July 1997
McDonald's Malaysia opened its 100th restaurant at Sunway Pyramid shopping complex. 1998
McDonald's McSaver meals was introduced for the first time. 19 December 1998 McDonald's first
highway restaurant, Awan Besar was opened. 21 June 1999 RMCC opened its first Ronald McDonald
House in Malaysia. July 1999 A new brand promise, "We're out to make you smile" was put forward
in celebration of the new millennium. July 1999 McDonald's Customer Care Representative was
introduced. 29 April 2000 The first McDonald's Cold Kiosk was opened at Megamall Kuantan. 20
January 2001 McDonald's is the first Quick Service Restaurant to form an alliance with an oil
company when it opened at Mobil, Seremban Highway. 28 September 2003 Launch of the "i'm
lovin'it" campaign to revitalize the McDonald's brand. 2004 First McDonald's employee was sent to
the athlete's village in Athens, Greece in conjunction with the 2004 Olympic Games. July 2004 The
annual Olympic Day Run was introduced to mark McDonald's worldwide partnership with the
International Olympic Council. 20 November 2004 McDonald's introduced the "Give A Gift Of Smile"
campaign to assist Malaysian children born with Cleft Lip and Palate to undergo corrective surgery.
April 2006 Recognition by the Malaysia Book of Records for the Largest Participation for a Drive-Thru
Challenge. June 2006 Open Doors programme was introduced where customers were allowed to
witness first-hand the Food Quality and Safety practices at McDonald's . 2006 The first Malaysian
child, Kevin Khoo was chosen as a Player Escort at the 2006 FIFA World Cup Germany under the
McDonald's Player Escort Programme. January 2007 Winner of the BrandLaureate Award for Food &
Beverage, Quick Service Restaurant category. April 2007 McDonald's celebrates its 25th Anniversary
in Malaysia.    

Our People & Restaurants : Our People

 These are our senior Managing Director Sarah Casanova
management members Vice President Stephen Chew
- Marketing, Communications
&
Consumer/Business Insights
Senior Director - Operations Jeffrey Tan
Senior Director Lee May Yin
- Finance, Supply Chain & IS
Senior Director Nancy Tan
- Development
Senior Director Daniel Chan
- Franchising & Office
Administration
Senior Director Chan Chee Chin
- Profit Charter Team
Senior Director Joseph Yap
- Conveniences
Director Sofiah Thoo
- Human Resources

At McDonald's® Malaysia, our people are our most valuable asset.

Our people are our ambassadors, representing the promise behind the brand.
We love our people and their dedication and loyalty is rewarded in more
ways than one. That's why we have people who have been with the company
through thick and thin for 15 to 25 years.

Find out why McDonald's® people are so committed to the company and to
one another.
• Company Activities
• Awards
• Training