Scribd
Upload
667 views

ETOP

Environmental, threat, Opportunity Profile (ETOP) is an important technique for the organizations. It involves identification of critical environmental factors that affect business. Then impact of each of these factors is listed organization has to see whether it has required strengths to succeed.

Uploaded by

Rajesh Bajaj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
667 views

ETOP

Environmental, threat, Opportunity Profile (ETOP) is an important technique for the organizations. It involves identification of critical environmental factors that affect business. Then impact of each of these factors is listed organization has to see whether it has required strengths to succeed.

Uploaded by

Rajesh Bajaj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 6
fy AMITY J UNIVERSITY Amity Business School Amity Business School MBA Class of 2011 Strategic Marketing (ETOP & SAP) E&L Module-II Amit Shukla 1 a @AMuy Amity Business School ETOP * Environmental, Threat, Opportunity Profile (ETOP) is an important technique for the organizations. * Every organization must know threat and opportunity before they enter in the business. * By mean of an ETOP, the organization knows where it stands with respect to its environment. 6 ee Amity Business School ETOP It involves identification of critical environmental factors that affect business Then impact of each of these factors is listed Organization has to see whether it has required strengths to succeed By knowing the impact and S/W analysis, strategies can be formulated

You might also like