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Computer Repair Business Plan

PC Repair will provide computer repair and technical services to local small businesses and home users. The business will focus on marketing, responsiveness, quality service, and developing customer relationships. It will start as a home-based business and hire additional technicians as sales increase. The business aims to generate substantial market share and customer satisfaction through affordable prices, fast on-site service, and personal attention.

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575 views

Computer Repair Business Plan

PC Repair will provide computer repair and technical services to local small businesses and home users. The business will focus on marketing, responsiveness, quality service, and developing customer relationships. It will start as a home-based business and hire additional technicians as sales increase. The business aims to generate substantial market share and customer satisfaction through affordable prices, fast on-site service, and personal attention.

Uploaded by

Aquar7875
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Computer Repair Business Plan

PC Repair

This sample business plan can be edited directly in Business Plan Pro software.

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Executive Summary

PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade
service) to local small businesses as well as home PC users. The company will focus on marketing,
responsiveness, quality, and creating and retaining customer relations.

PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in
December of 2004. PC Repair will at first be a home office start-up, utilizing one studio room in the
owner's home and serving customers in the local Ramsford-on-Bitstream area. In the third month of our
plan, we will move into a leased office space and hire a second technician. As sales increase, we will hire
additional personnel.

The Market

The very nature of the computing industry, with its extraordinary rate of technological development,
creates a constant need for businesses skilled in updating and advising customers on computer-related
issues. In town, the majority of potential customers are dissatisfied with existing options, creating an
attractive niche for an innovative start-up. Small business PC users will provide the majority of our
business revenue. Business Week expects the computing industry to grow at a rate of 12% and the
processor speeds to continue to expand for years to come, providing a rich resource for sales.

PC Repair has decided to focus mainly on the small business market, as these customers typically don't
have a full-time IT person, but have full-time IT needs. PC Repair will offer an affordable, on-demand
service for these customers. We can also offer maintenance agreements that generate additional
monthly income. For our residential customers, we will offer a very affordable and helpful service with a
very flexible schedule to meet their needs. Our target market will focus on Ramsford-on-Bitstream and
the surrounding areas. Market research indicates there is an abundance of business for a small company
such as PC Repair.

Start-up Funding and Financials

To get PC Repair started the owner is providing cash and assets. We are also seeking a short-term loan,
to be secured with the owner's home equity, and repaid within three years. Our conservative sales
forecasts, based on industry research within the local area, project hefty sales in year one, steadily
increasing through year three. To reach these goals, we will use an aggressive advertising campaign to
exploit our competitors' weaknesses. With good cost control, we will see a modest, yet comfortable, net
profit the first year, even after moving into a leased space and hiring additional technicians.

1.1 Objectives

To provide the best service available to the community at an affordable price.

To generate substantial market share so that PC Repair is a common name.

Constant growth in sales from start up through year three.

To generate customer satisfaction so that at least 40% of our customer base is repeat business.

1.2 Mission

Our goal is to set the standard for on-site computer solutions through fast, on-site service and response.
Our customers will always receive one-on-one personal attention at a very affordable price. Our
customers will receive the highest quality of customer service available. Our employees will receive
extensive training, a great place to work, fair pay and benefits, and incentives to use their own good
judgement to solve customers' problems.

1.3 Keys to Success

Establishing a brand identity and generating brand recognition through marketing.

Responsiveness: being an on-call computer paramedic with fast response time.

Quality: getting the job done right the first time, offering 100% guarantee.

Relationships: developing loyal repeat customers--retainers.

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