2ND ASSIGNMENT

OF
RETAIL MANAGMENT

TOPIC- RITU WEAR (JALANDHAR)

SUBMITTED TO:-
MS. KULJEET K. MINHAS

SUBMITTED BY:-

ANUJ KUMAR GIRI

SEC – RQ1808

ROLL- B46
REG. NO.- 10800033
D.O.S- 06/03/2010

RITU WEAR (JALANDHAR)

INTRODUCTION:-
Ritu Wears is the biggest family store chain in North India and a
leading name in Delhi’s fashion industry. In the rapidly evolving
retail scenario, RW has successfully carved a niche for its brand of
merchandise, which today has a loyal following. Currently, the
group has 10 stores (including the newly opened store at
Jalandhar) sprawled across 5,000-40,000 sq. ft. each, in Delhi &
NCR, and Punjab, and is rapidly expanding throughout North
India. The latest show stopper is the new showroom in Jalandhar
that witnessed a windfall footfall of more than five hundred
shoppers flocking at the day of its trial opening itself. Jalandhar
has opened its arms and has welcomed Ritu Wears in its
heart. Ritu Wears held its Press Conference at Radisson
Hotel, Jalandhar with a display of their latest trends
Located at Lajpat Nagar, Guru Nanak Mission Chowk, in an
impressive 40,000 sq.ft. area the building has already become
a landmark for the city that values style and fashion. And the
great inaugural offers and discounts are adding a flavor to this
grand celebration. The brand is starting a new story in retail
fashion in the city. This is the second showroom in Punjab, after
Amritsar, it is a brand for every age group and from a range of
stylized clothes, footwear, jewellery, cosmetics, lingerie,
fragrances, toys, watches, sunglasses, luggage, accessories and
everything else associated with contemporary trends, “RW is a
complete fashion store for each one in the family”.

Mission:-
 -Follow the path of honesty and integrity to build the most
profitable retail
lifestyle business which is replicable, scalable and sustainable.
-Provide an unparalleled retail experience to the aspiring middle
class.
-Build an ever learning organization which not just anticipates but
creates the
future by redefining global benchmarks in the retail industry.
Vision:-
To be India’s most admired lifestyle retail chain by investing in
people, processes
and technology.

Values:-
-Honesty, integrity and transparency
-Commitment to excellence
-Openness in communication and fairness in dealing
-Respect for individual and team spirit
Culture:-
-Encourages shared vision and alignment of purpose
-Open to continuous learning and development
-Promotes knowledge sharing and meritocracy
-Appreciates constructive criticism and grievance redressal
-Supports process and systems driven approach
-Facilitates SMART (specific, measurable, achievable, relevant,
time-bound)
Targets, nurtures smarter achievers
-Recognizes innovation, rewards exceeding customer
expectations
-Law abiding and environment friendly

We have done a survey of 25 customers after that collected and

the relevant information them are as following:-
format of questionnaire:-

Name __________________ Age______

Occupation ______________ gender______
INSTRUCTION:-
A- Very strong agree.
B- Strong agree.
C- Agree
D- Disagree
E- Strongly disagree
F- Very strongly disagree

A B C D E F
1. Stores are conveniently located.

2. Store hours are convenient for my shopping needs.

3. Store atmosphere and decore are appealing.

4. A good selection of products was present.

5.(Store) has the lowest prices in the area.
6.Merchandise sold is of the highest quality.

7.Are you satisfied with the service offer by the employee there?
8. Merchandise displays are attractive.
9. Advertised merchandise was in stock.
10.Overall, I am very satisfied with the store.

11.I am very satisfied with the price I paid for what I bought.

Analysis:-
After studying the survey we come to know that the consumers
were not satisfied with the store. As per the company (store) they
prove every word by opening stores near people, by organizing
events, seasonal promotions, sales, and by stocking showrooms
with their favorite’s items among others. They also tell that when
people walk into their stores, they’ll find every member of our
staff courteous, polite and friendly. After all, they love nothing
more but to see people and and their family enjoy every moment
of your shopping experience. What’s more, should you desire
specific assistance on any matter they can easily contact any
member of the management to have your questions answered.
People were not satisfied by the services and offering given by
the employee there. Simultaneously they also feel that
merchandise price was very high according to their budget. The
merchandise stock was also out of stock for whatever reasons. As
the merchandise stock was very attractive .people was more
conscious about that but there were no choice for paying high
value to the product.
It is also noticed that the no. of footfall were from youth side. Due
to fashion trends and the variety they were fully attracted toward
the ritu wears because they know that they will get the best
collections from that.
Conclusion and recommendation:-
The store should have unique bond of friendship and mutual
concern with all our customers. They should care for customer,
and are always striving to provide them with tons of shopping,
unlimited fun, and an experience that makes them feel like a star.
They should believe customer relationship is of prime importance
for any enterprise and always put the customers before
everything else. They should believe in convenience and being
close to customer at every step, so whenever we feel the urge to
shop at our favourite store, we’d always find at our doorstep.
They should understand the trend and fashion with the price
differential so that people could move more and more to that type
of store, or we can say the footfall will be more .they should
provide proper offer and discount for the customer and also
loyalty program.

Reference:-
Rituwears.in
Local store at jalandhar
Customers footfall.