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Product Development

Maruti Suzuki has shortened its product development cycle to better respond to market conditions. Over the last two years, they have launched five new products, which is uncommon in the auto industry. They are able to improve existing models and offer many variants in each category. This is made possible by doing it right the first time through facility planning, capacity building, and implementing efficiency improvements at all levels. Cost reductions are also sought at every stage of development through the use of digital mockups and ergonomic simulations to check designs before development is completed, translating to savings in time and cost.

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nishant
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27 views

Product Development

Maruti Suzuki has shortened its product development cycle to better respond to market conditions. Over the last two years, they have launched five new products, which is uncommon in the auto industry. They are able to improve existing models and offer many variants in each category. This is made possible by doing it right the first time through facility planning, capacity building, and implementing efficiency improvements at all levels. Cost reductions are also sought at every stage of development through the use of digital mockups and ergonomic simulations to check designs before development is completed, translating to savings in time and cost.

Uploaded by

nishant
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The product development cycle at Maruti Suzuki has been considerably shortened to respond to market
conditions. The last two years have seen the launch of five products, which is very new in the auto
industry. We are also able to improve existing models and offer many variants in each category.

How is this made possible?

Do it right the first time

All aspects including Facility planning and capacity building is looked into and efficiency improvement
methods at each level is implemented. Cost reduction is looked into at every stage.

Digital Mockup

Ergonomics Simulation Tools Usage Factory Layout

Other technical aides like the Digital Mockup and Ergonomics Simulation help check every aspect at the
design level itself.

Ergonomics Simulation helps in checking the new product design even before the development is done.
This translates into savings in terms of time and cost.

All other aspects like tools usage / assembly feasibility is done using digital mockup.
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