Greater Mumbai Cleanliness And Sanitation Byelaws 2006

Municipal Corporation of Greater Mumbai

Solid Waste Management Department

Helping make CLEAN Mumbai

Clean-Up Mumbai Campaign

An MCGM Initiative
Mumbai Facts

• Every public space is splattered with paan

stains and there is litter on the streets besides
the odd pile of debris and garbage.

• Mumbai Produces 6500 tons of Garbage per

day.

• Also produces nearly 2500 tons of

construction and demolition (C&D) waste per
day.

• Municipal Corporation of Greater Mumbai

(MCGM) allots 10% of its annual budget for
Solid Waste Management i.e. Rs.1200 crore.
The Bye-laws 2006

• Byelaws, 2006: have a provision to fine citizens who

engage in spitting, littering and other nuisances in public
spaces.

• Considering the limited human resource, MCGM has

taken up an innovative step to authorize private security
agencies to fine the defaulters for breaching the bye-
laws.

• These security agencies will deploy Clean-Up Marshals

in the various wards who will patrol 24/7 and fine the
offenders.
Salient Features
of Campaign
MCGM will not pay anything to the security agencies for their
services and in turn has agreed to share 50 percent of the fine
collected.

Security agencies to deploy Clean-up Marshals in the various

wards who will patrol all the 24 wards of the city and enforce
the cleanliness bye laws.

Thus, the campaign encompasses:

1. provision of additional facilities for cleanliness
2. education and awareness generation
3. enforcement of bye-laws by fining offenders with the
help of Clean-up Marshals
Salient Features
of Campaign
• All the clean-up marshals working for implementation of
Byelaws will have to wear uniform, as prescribed by the
MCGM.

• 50% of the fine amount collected in each ward and will go to

the respective security agency.

• The revenue generated out of this, will be spent on Solid

Waste Management (SWM) activities.

• In order to ensure the effective performance, MCGM has

empowered the citizens to do the third party audit of this
campaign at ward level.
Fines Applicable

Fines applicable for

breaching the bye-laws
range from Rs. 100/-
up to Rs. 20,000/-
Fines Collected
till 27th Mar. 08

Security Agency No. of Fine collected No. of

cases fined Marshals
Central Investigation 8461 Rs. 38,35,500 /- 98
Security Services
Property Guards 5148 Rs. 11,61,800/- 40
Services
Vishal Protection 2851 Rs. 5,82,200/- 20
Force
Trig Guard Force 7850 Rs. 36,06,600/- 92

TOTAL 24310 Rs. 91,86,100/- 250

Community Service

If a person is not able to

pay the fine, he/she will
have to do community
service like sweeping or
graffiti cleaning, removal
of posters, cleaning of
water table, posters on
electric boards for at least
one hour
United Way Mumbai

• Leading professional corporate and employee giving

charity
• We endeavor to set the highest international standards
of due-diligence and governance
• Large MNCs /Indian Cos & their employees trust us with
their money
• To create large scale long term change in the area of
children and education, women empowerment and civic
issues
• Gold Standard for Assessing NGOs
United Way Mumbai
Office Office-bearer Corporate / Designation
Held Institution
Chairman Sunit Mehra Hunt Partners India Country Head
Vice Vivek Gupta A.T. Kearney Managing Director
Chairman
Treasurer Sanjay Luthra Leo Mattel Managing Director
Members Keshub Mahindra & Mahindra Chairman
Mahindra
Sunil Mehta AIG Country Head
Rajiv Memani Ernst & Young Country Manager
Sanjay Nayar Citigroup CEO
Jasubhai Shah Jasubhai Group Chairman
Indu Shahani H.R. College Principal
Rajan Ghotgalkar Principal Asset Mgmt CEO
Advisors Zia Mody AZB & Partners Partner
Dominic Price JP Morgan Chase Bank Managing Director
Mumbai Helpline

• Mumbai helpline is an initiative of United Way to address key civic issues of

Mumbai city by providing a platform for various stakeholders to come
together and undertake projects aimed at the betterment of the city.

Some of the project includes

9 Corporate Ward Adoption
9 Adopt a Garden
9 Adopt a Train Station
9 Slum Adoption
9 Solid Waste Management
Auditors- United Way
Mumbai
• Mumbai Helpline has been allotted the
task of facilitating the audit of the
campaign at the ward level

Need to mobilize local Advanced

Locality Managements/ Citizens’
Groups and NGOs.

This also entails efforts to facilitate

interaction between the citizens’
groups / NGOs, the Security Agencies
and the Clean-Up Marshals as well as
ward officials of MCGM.
UNITED WAY Mumbai's
Role In The Campaign
Building the bridges
College and cementing the
Students
same
Advanced
UNITED Locality
CORPORATE
UN ED Management
ITE WAY IT
D UN groups
WA Y
Y CLEAN UP WA
MUMBAI UN
IT ED MCGM ITE
D
UN WA Security
Y Y
Municipal WA UNITED Agency/
Clean UP
Ward Offices WAY Marshals

Citizens
group
Auditor’s Role

• To Facilitate the audit of the campaign at the ward level

by mobilizing local Advanced Locality Managements/
Citizens’ Groups and the NGOs.

• To facilitate interaction between the citizens’ groups

/NGOs, the Security Agencies and the ward officials of
MCGM. [email protected]

• To work towards assessing the need for infrastructure in

the city and facilitate provision of the same with the
support of Municipal Corporation and some corporate
partners.
Auditor’s Role

Indicators for Audit:

• Actual number of Clean-Up Marshals deployed in the
ward.
• Total amount of time that these clean-up marshals are
patrolling in the ward.
• Reduction of chronic spots in your ward.
• Observation of these spots if they are eliminated
gradually as a result of actions taken by the Clean-up
Marshals.
• Overall improvement in the state of cleanliness in the
ward as result of implementation of this campaign.
• Any other valuable suggestions and feedback for better
implementation of the campaign.
NGOs & Citizens have
a role to play

• MCGM invites all the NGOs working on

cleanliness and related issues in Mumbai
city to come forward and register with this
campaign expressing your support.

• The campaign encourages public-private

partnership so as to ensure the effective
performance of the campaign at ward level.

• MCGM has empowered all the ALMs, other

citizens’ groups and the NGOs to do the
third party audit of the campaign in their
respective wards.
Support from Citizens &
Volunteers

• Adopt selective wards

– Accompany Clean-Up Marshals while patrolling in fields
– Educate the citizens in the ward about bye-laws
– Facilitate regular reporting
– Identify and monitor chronic spots within the ward

• Education & Awareness Campaigns at ward level

– Schools & Colleges in the ward
– Residential Complexes & Shops
– Encourage citizens to support Clean-Up Marshals and do the
Third Party Audit
– Encourage Schools/ Colleges, NGOs & Corporates to register
with the campaign on website: www.cleanmumbaicity.org
Youth for Change

Clean-Up Warning Cards

• Over 1700 college youths attended “Clean Within & Clean Outside”
workshop with World Alliance for Youth Empowerment.

• Over 1800 youths committed to volunteer for the Clean-Up Mumbai and got
Clan-Up Warning cards.
Youth for Change

Blow the Whistle Campaign

• Sheriff of Mumbai extended support

by launching Sheriff’s Whistle to stop
the wrong acts.

• Over 250 youths associated with

Rotaract Club, enthusiastically
participated and committed to warn &
stop by blowing whistle at people
dirtying the city.
Security Agencies &
Wards Allotted

Agency Wards Allotted

B, E, G/S, G/N, R/S, R/C, R/N, F/S,

M/s. Central Investigation &
F/N, M/W
Security Services Ltd.

M/s. Property Guards Security A&C

Services Pvt. Ltd.

M/s. Vishal Protection Force P/S & P/N

M/s. Trig Guard Force Ltd. D, H/E, H/W, K/E, K/W, N, S & T
Getting Results

ATTENTION !!! Marshals @ Work

Calling Corporates
Sponsor

• Inviting corporates to be the lead sponsor of “Clean-Up

Mumbai”
• Helping build the bridge and cement the same with over
10000 volunteers from Colleges, NGOs and Concerned
Citizens
• Sponsorship of Mumbai Helpline’s Auditors’ Team of 6
persons
• Auditors will provide training & capacity building to security
agencies & Clean-Up Marshals
• Auditors will help build linkages between Marshals, ALMs,
NGOs, Citizens
Calling Corporates
Sponsor

• A unique Public-Private-Civil Society

Partnership under Clean-Up Mumbai
campaign
• Support setting up of the Secretariat for
Clean-Up Mumbai campaign
Calling Corporates
Sponsor
Publicity on such
Hoardings
Branding opportunities
through the various
media – dependent on
MCGM’s permission
Calling Corporates
Sponsor
• Logo of the corporate
sponsor will be carried
out in all collaterals
created by United Way
under the program as part
of Third Party Audit.
• Such as around 1000
posters to be put up at
strategic & high visibility
places and other
collaterals such as 5000
stickers, 500 Banners etc
Logos on Posters
LOGO OF YOUR
CORPORATE
Calling Corporates
Sponsor

• Campaign covers over 16 million population

• Branding opportunities on website-
www.cleanmumbaicity.org
Calling Corporates
• Branding Sponsor
on collaterals produced during the
campaign
• Acknowledgements in press releases & reports
• Branding on Clean-Up ID cards for volunteers
Calling Corporates
Sponsor

EXAMPLES OF THE PUBLICITY RECEIVED

FOR THE CAMPAIGN
Hindustan Times 21st April 2008
Hindustan Times 19th April
Hindustan Times
16th April
•Getting Down & Dirty
Deepavenkatraman
Posted online: Monday, April 07, 2008 at 0114 hrs Print Email

The best way to dream of a clean city is to pick up a broom and get down to business—that’s the thumb-rule for these youngsters of the
World Alliance for Youth Empowerment

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Neither the scorching April sun nor the stink and dirt can deter these youngsters, they have proven.
For the past four Sundays now, hundreds of youngsters associated with the World Alliance for Youth Empowerment (a registered NGO
under the aegis of the Art of Living movement) have rolled up their sleeves and got down to business cleaning up various parts of the city.
So, don’t be surprised if you spot one such group the following Sunday, wielding brooms and mops, sweeping with gusto.
The campaign — Clean Mumbai Inside Outside of WAYE — is supported by the Brihanmumbai Municipal Corporation and a non-
governmental organization called United Way. Led by teachers of the Art of Living Youth Empowerment and Skill Workshop Plus course,
the campaign is currently being carried out in Chembur (Ghatla Road), Andheri (Gandhi Lane and Jijamata RoadRPT ), Mulund (Sant
Ramdas Road), Malad (Film City Road), Worli (Agar Bazar), Goregaon and Bandra (Garden Lane, Malpa Dongri Road, off Jija Mata Road)
and Ghatkopar. Shilpa Sabbarwal, Mumbai coordinator of WAYE, says: “We not only want to create awareness and but also wish every
resident to strongly feel that it is their duty to keep the surroundings clean and green.”
Every drop makes an ocean that is what these enthusiastic bunch of children believe. They are confident in achieving their objective.
Radhika Chandle (19), a resident of Chembur, says: “The local residents came forward to sweep the road and segregate the garbage into
wet and dry piles.” As they go along, help and initiative come from unexpected quarters, they find. A vada pav vendor on Ghatla Road not
only helped in sweeping but also distributed goodies to the tireless teens. Murlidhar Patil, a grocery shop owner, said: “Their activity has
opened my eyes too. Now, I take extra effort to tell my customers to put rubbish in dustbins kept outside the shops or in the public
dustbin on our road.”
But the project’s focus is not restricted to cleaning a stretch of road. In some areas like Mulund, work has begun to transform areas that
have turned into eyesores over the years. Anjana, the coordinator for the Mulund area, says: “The local bodies have accepted the
proposal. After the area is fully cleaned, the first step is to develop a lawn and then beautify it with small rocks, flower beds and lastly put
a bench for people to sit.” United Way has also handed out “warning cards” so that anybody caught spitting or littering is politely
reprimanded. Occasionally, if people refuse to follow the rules, the civic marshals are quickly summoned, to levy a fine.
Kunal Kulkarni (19), a hotel management student residing at Andheri, says: “Some vegetable vendors in Vile Parle market who refused to
stop throwing vegetable peels alongside the road were fined. Once, when I warned somebody, he became so furious that he was about to
beat me up. Luckily the marshals came to my rescue immediately.”
Nudging the average Mumbaiite’s civic consciousness is Step One. The next step is to make the city greener. Sabarwal says, “We have
plans of talking to the Advanced Locality Management groups and secretaries of societies to set up vermiculture projects and terrace
gardens. Gradually, in the course of time, we will move on to rain water harvesting and other green initiatives.”
[email protected]
Calling Corporates
Sponsor
Come Join Hands…
Achievements of WAYE
YOUTH Campaign
• Cleaning Sant Ramdas Road, Mulund (East -T Ward Feb–Mar 2008

• Volunteer s Sonesh Dedhia: Anjana, Tanvi, Manoj, Jigar, Bhakti, Chintan

met Mr. Bhatt (A.E. (T ward)

• Small plot belonging to Vaishali Society became a dumping ground for all
the society's and shops around. we found Disposable Syringes, Medicines
and Cotton Swabs being dumped.

• Request the BMC to take necessary

action and also help us to convert
• the plot into a garden

• Working with Mr. Bhat, Asst Eng – the BMC

• Is really co-operating with us in planning the
• Clean-up of the area.
Achievements of WAYE
YOUTH Campaign
‘P-South Ward. Area: Goregaon East – Road
in Front of Vasant Valley Complex Behind
Dindoshi Bus Depot, Off.: Film city Road.
Near Dindoshi Bus Depot where the two BMC
garbage bins most of the garbage had spilled out
onto the roads
Calling Corporates
Sponsorand depositing the
Everybody began sweeping
collected garbage into the bins.

The olive green BMC clean-up van turned up and

was the staff amused and amazed to see this new
sight and were happy to load the garbage into the
van

We visited each Shop keeper, Hawkers and

Venders in the area telling them about the Clean
up Campaign and requesting them to
provide trash cans outside their shops
Supporting Clean-Up
Mumbai campaign
gives scope to
corporate actively
propagate that,
WE CARE FOR THE
CITY!!!
Treat Mumbai City As
Your Home
Capacity Building Ensure Infrastructure Community Participation

“Never doubt that a small group of

thoughtful committed citizens can
change the world, indeed it is the only
thing that ever has.”
- Margaret Mead