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Marketing Research: Group Members

The document discusses two marketing research projects. The first involves measuring the impact of replacing ICICI Bank's brand ambassador Shahrukh Khan. It lists questions about ICICI's advertising history, current image, Khan's past and present brand value, and other celebrity alternatives. The second examines why customer inquiries about Philips' new water purifier did not convert to orders. It lists questions about the water purifier market, Philips' image, the launch response, product details, pricing, nature of inquiries, and customer service.

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sehaj01
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38 views

Marketing Research: Group Members

The document discusses two marketing research projects. The first involves measuring the impact of replacing ICICI Bank's brand ambassador Shahrukh Khan. It lists questions about ICICI's advertising history, current image, Khan's past and present brand value, and other celebrity alternatives. The second examines why customer inquiries about Philips' new water purifier did not convert to orders. It lists questions about the water purifier market, Philips' image, the launch response, product details, pricing, nature of inquiries, and customer service.

Uploaded by

sehaj01
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing Research

Group Members
Mrinalini Ghodke (21)
Dilpreet Singh (27)
Sudhir Khare (28)
Nitin Ojha (37)
Prashant Salvi (41)
The bank wishes to explore an opportunity to replace
the current Brand Ambassador Shahrukh Khan with a
New one.

For the same it wishes to measure the possible


outcome to the image of the bank.
1) Since when icici bank has started advertising?
2) What is the image of the icici today in people’s
mind?
3) What was srk’s brand value in 2006 and what is srk’s
brand value in 2010?
4) How many other celebrities today have made an
impact on people’s mind? Which are favorite
amongst the youth, mid-genre and the old people?
5) Today what people expect out of icici bank and
which celebrity can be compared with the same
qualities?
The company has launched a Water purifier in the
Market.

After launch a lot of enquiries have been received and


recorded, but the same have not culminated into
orders.

The company wishes to find out the reason for the


same .
1) HOW MANY WATER PURIFIER BRANDS EXIST IN THE
MARKET?

2) WHAT IS PHILIPS COMPANY’S IMAGE IN CUSTOMER’S


MIND?

3) WHAT IS PHILIPS COMPANY FAMOUS FOR IN THE


MARKET?

4) HOW WAS THE LAUNCH OF THE PHILIPS WATER


PURIFIER PERCEIVED IN THE MARKET?
5) WHAT DOES PHILIPS WATER PURIFIER OFFER AND
HOW DIFFERENT IS IT THAN THE OTHER PURIFIERS?

6) WHAT IS THE COST OF PHILIPS WATER PURIFIER?IS IT


HIGH PRICED OR LOW PRICED?

7) ON AN AVERAGE , THE INQUIRIES WHICH WERE


MADE AT PHILIPS FOR THE PURIFIER AIMED AT WHICH
ASPECT OF THE PURIFIER?

8) WERE THE CUSTOMERS PROVIDED WITH SUFFICIENT


AND SATISFACTORY ANSWERS FOR THEIR INQUIRIES?

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