best w ay to build a list = product launch

List Building On Steroids

the best w armest list you'll ever have

Building A GREAT Relationship
With Your List
the Launch List phenomenon

they're gonna love you

Creating RAVING Fans

give them w hat they w ant, and it

Building a CRUSHING Offer makes EVERYTHING easy

Strategy
identify and answ er objections and
Identifying DEADLY Sales Messages totally forget about the "hard sell"

you = guru
Massive Positioning Pow er

screw up 80% of this, and it still w orks

Product Launch Parachute

this is a completely risk-adverse strategy

No "Single Point of Failure"

w e've been trained for

thousands of years to listen
to stories
stories
nothing is more engaging than a good story

your entire launch is a "story arc"

give great stuff, and people

w ill naturally w ant to give
reciprocity back to you

people love events and feeling like

they are part of something larger
than themselves

going through an event

event-based
TOGETHER w ith other people is
the core piece of "ritual"... and
rituals are among the most
pow erful experiences that humans
have

few things capture our attention

Be sure to and imagination more than
anticipation
ZOOM in to anticipation this is how people get pulled into
see all the your launch... it's w hat keeps
people reading and w atching your
details!! Mental Triggers
marketing instead of your
competitors marketing

people look to other

people for clues on how
to act
social proof
if you can show your
prospects that they are
not alone, then you w in

show people that your stuff w orks

proof

w e act like w e think people in our

community are supposed to act
Wordpress community
Blogs "virtual" communities are REALLY strong
Moveable Type

people w ould rather talk than listen

Profollow .com -
http://w w w .profollow .com interaction / conversation
Email List Hosting people w ill pay attention to a
conversation longer than a lecture

Amazon S3 w hen there is less of something,

people w ill inherently w ant it more
ezS3 Video Hosting scarcity
event-based launches naturally
Kajabi (coming soon) lend themselves to some elements
of scarcity
This is changing too fast to put
recommendations here Web Hosting this is part of the
only sell w hat your market w ants "Product Launch Parachute"

Screenflow (screen capture) this is another part of the

tune your offer to feedback during launch "Product Launch Parachute"
Camtasia (screen capture)

iShow U (screen capture)

of ten y ou can ref ine y our of f er
Quicktime (screen capture) during the launch (based on the
w hat they get f eedback y ou get during the
iMovie (full motion, free) launch)
Mac Tactics
Adobe Premiere (full motion,
expensive, pro quality) y ou can also f ine tune this
based on y our "Launch
Apple Final Cut (full motion, how they get it Conv ersation"
expensive, pro quality)

Keynote (presentation softw are bonuses

w ith screen capture) Product Launch Blueprint
ProductLaunchForm ula.com guarantee
Camtasia (c) Jeff Walker 2010
w hat's going to get your
Sony Vegas Movie Studio prospects REALLY
Video Creation excited?
(inexpensive)
Window s use the "launch
Adobe Premiere (expensive, pro quality
conversation" to create a
a CRUSHING OFFER
Pow erpoint (presentation softw are) The Offer crushing offer... and it
makes selling very easy
Moviemaker
often you don't know your
market as w ell as you think
Lots of different cameras you do
Flip HD (inexpensive)
Resources virtually any market
Kodak Zi8 (inexpensive) w hat markets?
w orks around the w orld
Canon VIXIA HF S20 (more Cameras
expensive, great quality)
can be any price
Pro Level Cameras (if you w ant does it have to be high-priced?
one of these, you probably know prices but you'll often be able to get a
more than I do) higher price w ith a launch

Use a tripod!!
online products
lots of other audio editing softw are available
Audacity (audio editing, free) physical products

membership sites
Sennheiser PC 166 USB Audio Creation
types of products online services
Blue Microphones Snow ball Microphones
offline services
Audio Technica AT2020
w idgets
Instantteleseminar.com e-commerce

gotow ebinar.com Webinars / Teleseminars

shot across the bow
freeconferencecalling.com pre-prelaunch
one method: survey

getdropbox.com
from 4 to 20 days
File Sharing and Transfers
yousendit.com
3-5 pieces of prelaunch content
prelaunch
deliver value
Central Desktop
Team Collaboration create conversation w ith your market
Basecamp
from 1 to 7 days
launch
surveymonkey.com Sequences
the "Walker W"
Surveys
surveygizmo.com
lock in your relationship w ith your new clients
post launch

Pow Pay.biz - "launch friendly"

merchant account Merchant Account almost no w ork, lots more money
relaunch
AWESOMESAUCE !!

Disk.com critical if you're doing a "JV Launch"

Product Printing, Duplication, and Fulfillment JV
first and most important launch if
you're doing a "JV Launch"

Instant Easy Money

Quick Launch

Perfect if you don't have a list or product

Seed Launch

Simple, Easy, Elegant... Very Profitable

Internal Launch

The Big Payday

JV Launch

Regular Profit Boost

E-Commerce Launch

Types of Launches
Sequential JV launch
Rolling Launch

probably the easiest

w orks w ith new products that are

being launched
Affiliate Launch w orks w ith products that have
been on the market for a w hile

best w ay to set yourself apart from

all the other affiliates

almost no w ork, lots more money

Relaunch
AWESOMESAUCE !!

PLF3.Blueprint.mmap - 6/22/2010 - Mindjet