Scribd
Upload
8 views

Amazon

Amazon.com has opened direct accounts with publishers in Europe and uses drop shipping to enable customers to receive orders within 2-3 days. However, the location of distribution centers in Europe is illogical and maintaining separate websites for each country has increased costs. The document recommends implementing a European Distribution Network to share inventory across distribution centers, select appropriate pan-European carriers, and fully utilize postal carriers to improve Amazon's European fulfillment strategy.

Uploaded by

Kapil Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
8 views

Amazon

Amazon.com has opened direct accounts with publishers in Europe and uses drop shipping to enable customers to receive orders within 2-3 days. However, the location of distribution centers in Europe is illogical and maintaining separate websites for each country has increased costs. The document recommends implementing a European Distribution Network to share inventory across distribution centers, select appropriate pan-European carriers, and fully utilize postal carriers to improve Amazon's European fulfillment strategy.

Uploaded by

Kapil Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

AMAZON.

COM
Amazon.com’s European Distribution Strategy
GOOD PRACTICES
Opened direct
Use of Six
account with
publisher Sigma DMAIC

Drop Shipping
enabled customer to Postal
get order within 2
to 3 days Injection
Implementation of
Latest Material
BAD POINTS

Location of DCs in Europe


is illogical

Decided to maintain
dedicated website for each
of the three Customer basis

Decentralized fulfillment
Model incurred more cost
BASIC RECOMMENDATION

Store only those items which have very


high sigma

Implement EDN

Enable Downloading capabilities for


potentially downloadable products
(Software, Music)
EDN IMPLEMENTATION
●
Disassociate DC with country’s website
●
Share inventory selectively among DCs

●
Select appropriate carriers
●
Implement Differential shipping incentives

Go for a Pan European Carrier


●

Fully utilize and leverage the postal


●

carriers.

You might also like