MHRM
MHRM
Q.1
OR
Q.2
A) What is consumer behavior? Explain the consumer buying decision making process.
OR
Q.3
OR
A) What is brand equity? What are the factors influencing brand equity?
Q.4
A) What is rural marketing? Explain the factors contributing to the growth of rural marketing.
OR
Q.5
SHORT NOTES:-
A) Brand Extension
B) Product Lifecycle
C) Event marketing
D) Agriculture marketing
F) Retail marketing.
SECTION – 2
Q.6
OR
Q.7
OR
Q.8
OR
Q.9
OR
Q.10
SHORT NOTES:-
A) Emotional Quotient
B) Employee Empowerment
C) Outsourcing