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The document provides an overview of the Indian retail jewellery industry. Some key points are: - India is one of the largest jewellery markets globally and is witnessing 30% annual growth. Gold dominates domestic demand and the industry is a major exporter of gems and jewellery. - The industry has a large, skilled workforce and leadership in diamond cutting and polishing. Tara Jewels is a major player, with over 100,000 sq ft of manufacturing space and 1500 employees across four continents. - While most jewellery sales are through family retailers in the unorganized sector, organized retail is growing rapidly across sectors. Tara Jewellers aims to redefine the retail experience

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Priyanshi Shroff
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146 views

Compiled PPT

The document provides an overview of the Indian retail jewellery industry. Some key points are: - India is one of the largest jewellery markets globally and is witnessing 30% annual growth. Gold dominates domestic demand and the industry is a major exporter of gems and jewellery. - The industry has a large, skilled workforce and leadership in diamond cutting and polishing. Tara Jewels is a major player, with over 100,000 sq ft of manufacturing space and 1500 employees across four continents. - While most jewellery sales are through family retailers in the unorganized sector, organized retail is growing rapidly across sectors. Tara Jewellers aims to redefine the retail experience

Uploaded by

Priyanshi Shroff
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Indian Retail Jewellery

Overview

• India is one of the largest Jewellery markets


• In India, the jewellery market is witnessing a
growth rate of 30% per annum
• One of the largest exporters of gems and
jewellery.
• Preference for gold dominates the domestic
jewellery demand
• Skilled manpower for designing and producing
high volumes of exquisite jewellery at low
labour costs.
• Industry has acquired leadership position in
cutting and polishing of rough diamonds
• The industry has set up worldwide more than
30000 offices for promotion of Indian
diamonds
• Jewellery Industry is divided into
Organized Sector
Unorganized Sector
• 97% of Jewellery sales are by
“Family jewellers”
•Organized retail is growing at a rapid pace
across all sectors
• Founded in 1995 the Tara Jewels Group
• Chairman and Managing Director of the Tara Jewels Limited- Rajeev
Sheth
• Manufacturing space of over 100,000 sq. ft and employs 1500 white
and blue collared staff across four continents
• The company achieved an aggregate production of 2562.91 kgs. in
2010
• Robust hall of designs with over 40,000 designs
• 2 awards for “Global Supplier” from Wal-Mart
• Tara Jewellers is the specialty retail arm of
Tara Jewels Group

• Tara Jewellers three-pronged retail strategy


aims to:
• Redefine the Jewellery Purchase Experience
• Build Consumer Confidence
• Re-engineer the Retail Format
SERVICES
• Ultimate Customization

• Recycling of jewellery

• Customized jewellery

• Lifetime exchange offer

• Cleaning, Polishing and Repair

• Purity Testing
• DESIGN

• MODEL MASTER

• RUBBER MOULD

• WAX PATTERN
• ASSEMBLING WAX TREE
• FILLING THE FLASK
• DEWAXING
• MELTING AND CASTING
• REMOVING THE INVESTMENT
• CUTTING

• FINISHING
EXPORT DOMESTIC

•Process is done in SEEPZ. Process is done in MIDC.


•Export done to U.S.A,U.K All over INDIA.
and AUSTRALIA. Mainly by retail stores.
•Through wholesalers, Most products are hand
retailers, online shopping, made.
TV. buying.
•Most products are
machine made.
Product difference
EXPORT DOMESTIC

•DIAMOND- mostly of low •DIAMOND- mostly of high


quality. quality.
•GOLD- 9KT/10KT/14KT. •GOLD- 18KT.
•Only gold + gemstones. •Gold+diamonds+gemstons
•Less gold is used. •More gold is used.
•Products are •Products are ethnic/
basic/fashion. Indian/ filigree.
•Main products- rings, •Main products- necklace
pendants, pendant set. sets, rings, bangles/ kada.

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