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Presentation1 100928081949 Phpapp02

In-film branding provides visibility for brands through movie placements. It offers a cost-effective advertising medium with high competition. Brands featured in movies can receive additional marketing exposure and push product effectiveness by leveraging placement in a clutter-free environment. Recommendations include maintaining the brand's relevance, integrating it judiciously into the script, and not compromising its credibility.

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hariarikatla
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© Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online on Scribd
49 views

Presentation1 100928081949 Phpapp02

In-film branding provides visibility for brands through movie placements. It offers a cost-effective advertising medium with high competition. Brands featured in movies can receive additional marketing exposure and push product effectiveness by leveraging placement in a clutter-free environment. Recommendations include maintaining the brand's relevance, integrating it judiciously into the script, and not compromising its credibility.

Uploaded by

hariarikatla
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BRANDING

What does it mean???

Product
Leveraging Clutter-free
placement
Why In-Film branding…
Visibility ●
Brands are increasingly seeking visibility.

Competition ●
High competition.

●
cost-effective and effective mediums for
Cost-effective
advertising.

Market push ●
Provides additional marketing push.
Brands featured in
Casino Royale
clip
Effect on product
effectiveness
In-film branding is here to
Chak
Luxury De!
McDowell & Co
"Fashion“
around Rs
brands
like..Audi
sets
from
A6
trend.
advertisement
made

fling b ra nding .
has 85
ea rmarked a b udget of
million in-film
3 crore for in-
ROCK!
To
da
y
in-
fil
m
ad
ve
rti
sin
g
in
Ho
lly
wo
od
is
a
$4
50
bill
io
n
in
du
str
y.
Recommendations
Relevance of the brand should not be comprised.

Brand should be used in a selective and judicious manner .

Brand should be integrated in the script.

Credibility of the brand should be maintained

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