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Hindustan Unilever Limited (HUL) is introducing their Pureit water purifier brand in India. HUL has a large distribution network of 4,000 redistribution stockists and 6.3 million retail outlets. They plan to expand the Pureit sales team from 7,500 to 10,000 executives over the next nine months to promote the product. Pureit water purifiers use germ kill battery technology and sell for Rs. 2000, targeting both urban and rural markets through various advertising channels. Aquaguard currently dominates the market with 68% share while Pureit aims to grow its market share of 20% at a rate of 100% annually.

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2K views

of Hul Pureit

Hindustan Unilever Limited (HUL) is introducing their Pureit water purifier brand in India. HUL has a large distribution network of 4,000 redistribution stockists and 6.3 million retail outlets. They plan to expand the Pureit sales team from 7,500 to 10,000 executives over the next nine months to promote the product. Pureit water purifiers use germ kill battery technology and sell for Rs. 2000, targeting both urban and rural markets through various advertising channels. Aquaguard currently dominates the market with 68% share while Pureit aims to grow its market share of 20% at a rate of 100% annually.

Uploaded by

vikash_dsmsmba
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Sales and Distribution System of

Pureit Water Purifiers Brand

Presented By:
Vikash kr. Singh
DSMS Business school,
Durgapur
Company Introduction
• Earlier known as Hindustan Lever Limited
• Was formed in 1933 as Lever Brothers India
Limited.
• Headquartered in Mumbai,
• HUL is the market leader in Indian products
such
as tea, soaps, detergents etc.
• The company’s statement of corporate purpose
is
to “meet the everyday needs of people,
everywhere.”
• India's largest Fast Moving Consumer
Goods
company
• Anglo-Dutch company Unilever-52.10%
• 15,000 employees, including over 1,300
managers
• 40 factories across India
• HUL's distribution network Comprises:
• 4,000 redistribution stockists.
• 6.3 million retail outlets.
Past Milestone
• Entered India in 1988, by exporting Sunlight Soaps Bar
• Lifebuoy was introduced in 1895
• Vansapatiwas launched in 1918
• Dalda Brand come into market in 1937
• Unilever initial Indian subsidiary
1. Hindustan Vanaspati Manufacturing Company
(1931)
2. Lever Brothers India Limited (1933)
3. United Traders Limited (1935)
These three companies merged to form HLL in November
1956
Organizational Structure
VICE
PRESIDENT
GENERAL
MANAGER MANAGER
Sr. SALES
MANAGER
AREA SALES
MANAGER
TERRITORY
SALES OFFICER
TEAM
LEADER
SALES
EXECUTIVE
• Pureit - The world's most
advanced in-home
water purifier.

• Price of just Rs. 2000.

• Germ Kill Battery


Technology
• Pureit has been launched on a pilot basis
through the company's rural initiative -
Project Shakti.
• The company plans to add 2,500 more
executives over the next nine months to
Pureit’s existing sales team of 7,500.
• Besides traditional advertising such as
television commercials, the company is
promoting the product through nontraditional
channels such as hospitals,clinics, government and non-
government bodies and health care agencies.
Market share of purifiers
• Aquaguard is the market leader with
approximately 68% market share.

• Aquasure and Pureit, together account for 20%


of water purifiers sold and are reported to be
growing at 100 percent per annum.

• two thirds of the existing water purification


market belongs to UV water purifiers and one
third is shared between reverse osmosis
purification systems and chemical purifiers.
Distribution Channel
These are sets of interdependent
organizations involved in the process of
making a product or a service available for
use or consumption.
Rural distribution
Sales Forecast
for Pure It
Mon soon – The tap water is
contam inated .
( July to September )
Marriag e – Pureit is used as a gift.
(April to June )
Yo u
a nk
Th

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