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Marketing Concepts From E-Commerce

This document discusses marketing strategies for e-commerce. It outlines the history and development of e-commerce beginning in 1981 with the first B2B online shopping in the UK. It also discusses different search engine marketing strategies like organic, paid inclusion, affiliate relationships, and keyword advertising. Additionally, it outlines customer service strategies for e-commerce like FAQs, live chat, and automated responses. The document also notes some marketing opportunities for e-commerce like buzz marketing, online communities, influencer marketing, and brand blogging.

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kashtum23
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33 views

Marketing Concepts From E-Commerce

This document discusses marketing strategies for e-commerce. It outlines the history and development of e-commerce beginning in 1981 with the first B2B online shopping in the UK. It also discusses different search engine marketing strategies like organic, paid inclusion, affiliate relationships, and keyword advertising. Additionally, it outlines customer service strategies for e-commerce like FAQs, live chat, and automated responses. The document also notes some marketing opportunities for e-commerce like buzz marketing, online communities, influencer marketing, and brand blogging.

Uploaded by

kashtum23
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Marketing strategies

using e-Commerce

Done by
Muthurathna.G(10ad19)
e-Commerce
 The complete set of processes that support
commercial or business activities on a network

1.Electronic Data Interchange (EDI)

2. Electronic Funds transfer (EFT)


Cont…
 Credit cards, ATMs, telephone banking,
information analysis etc…

 1981: first B2B online shopping in UK

 1982: Minitel (online ordering).

 1984: Tesco (B2C online shopping)


Search engine Marketing strategy

 Organic  Directory list

 Paid Inclusion  Keyword Advertising

 Affiliate Relationship
Strategies
 Permission Marketing
 Affiliated Marketing
 Viral Marketing
 Brand Leveraging
Customer Service
 FAQs
 Real time customer service chat
system
 Automated response system
 Pricing
Marketing opportunities
 Buzz Marketing

 Online community Marketing

 Influencer Marketing

 Brand Blogging
Problems of E-commerce

 Increase in demand
 Transactions
 Difficult to get a physical grasp of the
product
 Customer service online
 Cost
THANK YOU…

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