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Basic Call Procedure

This document provides tips for salespeople to prepare for and conduct sales calls. It emphasizes the importance of preparation, including proper attire and grooming, target setting, and product knowledge. During calls, salespeople should greet customers warmly, ask open-ended questions to understand needs, demonstrate products, and listen more than talk. They should also adapt their pitch based on customer personality and seek to increase value for the store by recommending the right products. Proper closing and follow up including order recording are also covered.

Uploaded by

Sougat Chatterjee
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© Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online on Scribd
6K views

Basic Call Procedure

This document provides tips for salespeople to prepare for and conduct sales calls. It emphasizes the importance of preparation, including proper attire and grooming, target setting, and product knowledge. During calls, salespeople should greet customers warmly, ask open-ended questions to understand needs, demonstrate products, and listen more than talk. They should also adapt their pitch based on customer personality and seek to increase value for the store by recommending the right products. Proper closing and follow up including order recording are also covered.

Uploaded by

Sougat Chatterjee
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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A Battle Well Prepared Is Half Won

 Preparation & Planning.


 Connect.
 Ask & Agree.
 Recommend.
 Extend.
 Close.
 Record.
 Working your ways to Sales-
 Having the right mindset & positive attitude.
 Your appreance/Dress up for success means your
confidence.
 Well shaved face – must have a fresh look.
 Shirts & Trousers must me well ironed.
 Shoes – must be well shined.
 Waist belt and shoes must be of same colour.
 Well fragrance no foul odor.
 Pre-decided numbers of sales calls everyday -
Make the target regularly during the day.
 Knowing the enemy well.
 A thorough Product knowledge.
 Visibility and Merchandizing Focus
 Filled a complaint for a faulty danglers, poster &
Translite.
 Shelf fully stocked.
 Opening the call confidently.
 Sales Person must carry a pleasant look.
 Seek permission to enter.
 Deal the shoppers and Owner with smile.
 Exchange Greetings - Greets regular familiar
Retailers by name.
 Tell your name, Organization and purpose of visit.
 Explain your products and service.
 Never push to talk to a busy customer.
 Asked open ended questions to the Customers and the prospectus for the
best time to meet.
 Listened patiently did not interrupt the Customers while she/he talked.
 Give the people gift of their time and try to consume time as little as
possible.
 Analyzed the business
 Create the need for Fast Aid solutions for the shopper by making
Customer aware about the benefits of the products.
 Using the sales pitch.
 Every situation boil down to a personal situation.
 Talk should reflect confident and care.
 Demonstration -Explain the difference.
 Listening more and talking less-
 Get customer feedback.
 Try to catch more on how (the way) something is said rather
than what is being said.
 Never belittle/competition’s products.
 Recommend right products to the store as per the
locality and lifestyle of the location.
 Observe customer nature to adjust your sales pitch.
 Complaintful.
 Demanding.
 Soft spoken.
 Argumentative.
 Half-Convinced.
 Have a compassionate attitude.
 Empathy, don’t show sympathy.
 Extends – It increase the value and standard of the
shop by persisting this brand. As this is the
necessasity assets of everybody’s life.
 Fast Aid Cotton Buds & Balls.
 Whether the answer is yes or no don’t let your
politeness go.
 If yes, Confirmed Retailer purchase decision and
mode of payment.
 Don’t push unnecessarily.
 Showing patience normally give you good results.
 Share your leaflet and dangler, hang in the outlet.
 Maintain Fast Aid order book.
 Maintain daily sales report.
 Share secondary and primary sales data to
Distributors & ASM’s regularly.
Good Luck & Happy Selling

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