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Editing Coding and Tabulation of Data-Marketing Research

The document discusses the processes of editing, coding, and tabulating data in survey research. Editing involves checking questionnaires for completeness and consistency to prepare the data for coding. Coding assigns numerical codes to questionnaire responses to facilitate computer processing and analysis. Tabulation summarizes the coded data into statistical tables for further analysis. The tables present the data concisely and allow for comparisons.

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7K views

Editing Coding and Tabulation of Data-Marketing Research

The document discusses the processes of editing, coding, and tabulating data in survey research. Editing involves checking questionnaires for completeness and consistency to prepare the data for coding. Coding assigns numerical codes to questionnaire responses to facilitate computer processing and analysis. Tabulation summarizes the coded data into statistical tables for further analysis. The tables present the data concisely and allow for comparisons.

Uploaded by

Arivanandan Get Going
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 16

“Editing,

Coding and
Tabulation of Data”
EDITING

The process of checking and adjusting


responses in the completed
questionnaires for omissions, legibility,
and consistency and readying them for
coding and storage.
Purpose of Editing

1. For consistency between and among


responses.
2. For completeness in responses– to
reduce effects of item non-response.
3. To better utilize questions answered
out of order.
4. To facilitate the coding process.
Basic Principles of Editing:
1. Checking of the no. of Schedules / Questionnaire)
2. Completeness (Completed in filling of questions)
3. Legibility.
4. To avoid Inconstancies in answers.
5. To Maintain Degree of Uniformity.
6. To Eliminate Irrelevant Responses.
Types of Editing

1. Field Editing
• Preliminary editing by a field supervisor
on the same day as the interview to catch
technical omissions, check legibility of
handwriting, and clarify responses that
are logically or conceptually inconsistent.
2. office Editing
• Editing performed by a central office staff;
often done more rigorously than field
editing.
CODING
• The process of identifying and
classifying each answer with a
numerical score or other character
symbol.
• The numerical score or symbol is called a
code, and serves as a rule for interpreting,
classifying, and recording data.
•  Identifying responses with codes is
necessary if data is to be processed by
computer.
• Coded data is often stored electronically in the
form of a data matrix - a rectangular arrangement
of the data into rows (representing cases) and
columns (representing variables)
 
The data matrix is organized into fields, records,
and files:
• Field: A collection of characters that represents a
single type of data.
• Record: A collection of related fields, i.e., fields
related to the same case (or respondent)
• File: A collection of related records, i.e. records
related to the same sample
Code Book Construction:

Code design /Coding Frame – It describes


the locations of variables and lists of code
assignments to the attributes composing
those variables It serves two essential
functions:
It is primary guide used in the coding
process. It is the guide for locating
variables and interpreting the columns in
data file during analysis.
EXAMPLE
Que; Which magazines do you read?
.

1. Hindustan Times
2. business standard
3. economic times
4. the Hindu
5. the times of India
Question no. option Range of
permissible values

1 Hindustan Times 0 =read, 1= not read

1 business standard 0 =read, 1= not read

1 economic times 0 =read, 1= not read

1 the Hindu 0 =read, 1= not read

1 the times of India 0 =read, 1= not read


TABULATION
Tabulation is the process of summarizing raw data
and displaying the same in compact form (i.e., in the
form of statistical table) for further analysis When
mass data has been assembled, it becomes necessary
for the researcher to arrange the same in some kind of
concise logical order, which may be called tabulation.
Advantages of Tabulation:

• 1. It simplifies complex data.


• 2. It facilitates comparison.
• 3. It facilitates computation.
• 4. It presents facts in minimum
possible space.
• 5. Tabulated data are good for
references and they make it easier to
present the information in the form of
graphs and diagrams.
Preparing a Table:
• Table number.
• Title of the table.
• Captions or column headings.
• Stubs or row designation.
• Body of the table.
• Foot notes.
• Sources of data.
Requirements of a Good Table:

• statistical enquiry.
• easily understandable.
• suit the size of the paper.
• Rows and columns in a table should
be numbered.
• The arrangements of rows and
columns should be in a logical
• The rows and columns are separated
by lines.
Type of Tables:
• Simple or one-way table
• Two way table
• Manifold table
Conclusions

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