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Q. Q. Q. Q. Q. Q. Q. Q. Q. Q.: Marketing Management Long Questions

This document contains marketing management questions about products, services, levels of products, product classification, product lines, product mix, packaging and labeling, new product development, product life cycle, pricing, and true/false objective questions about goods, services, levels of products, product categories, and product mix terminology. It seeks to define key product and marketing concepts and test understanding through multiple choice questions.

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DrRishikesh Kumar
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21 views1 page

Q. Q. Q. Q. Q. Q. Q. Q. Q. Q.: Marketing Management Long Questions

This document contains marketing management questions about products, services, levels of products, product classification, product lines, product mix, packaging and labeling, new product development, product life cycle, pricing, and true/false objective questions about goods, services, levels of products, product categories, and product mix terminology. It seeks to define key product and marketing concepts and test understanding through multiple choice questions.

Uploaded by

DrRishikesh Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Management

Long Questions

Q. What do you mean Product?

Q. What are the basic differences between Product and services, Describe them?

Q. What are the various levels of product define with suitable example?

Q. What do you mean by classification of product, define?

Q. Discuss product line decisions?

Q. Define Product Mix?

Q. What is the importance of Packaging and labeling?

Q. Define New Product Development.

Q. Define Product Life Cycle and draw its figure with respect to profit.

Q. Define pricing with its importance?

Objective Questions (T/F)


1. Good is Tangible product. T
2. Goods can be inventoried. T
3. Services are heterogeneous. T
4. Services are nonperishable. F
5. A product may also be a person. T
6. Fundamental Goods or Services offered to consumer is the level of Core Product. T
7. Future Products offered by the company to the consumers is the level of Potential
Products. T
8. Shopping goods fall under the category of Consumer Products. T
9. LIC is the best example of specialty Products. F
10. To phase out the product from the Product Mix is called Up Ward starching. F

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