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E-Choupal: Submitted To: Prof. S P Ketkar

E-Choupal is a virtual marketplace launched in 2000 by ITC that benefits over 4 million farmers in 40,000 villages across India. It allows farmers to directly transact and realize better prices for their products by connecting them to processors. E-Choupal was created to address the challenges of fragmented farms, weak infrastructure, and many intermediaries in Indian agriculture. It uses a network of local kiosks operated by trained "Sanchalaks" in villages to provide farmers with information on commodities and prices.

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19 views

E-Choupal: Submitted To: Prof. S P Ketkar

E-Choupal is a virtual marketplace launched in 2000 by ITC that benefits over 4 million farmers in 40,000 villages across India. It allows farmers to directly transact and realize better prices for their products by connecting them to processors. E-Choupal was created to address the challenges of fragmented farms, weak infrastructure, and many intermediaries in Indian agriculture. It uses a network of local kiosks operated by trained "Sanchalaks" in villages to provide farmers with information on commodities and prices.

Uploaded by

sanjays452
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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E-CHOUPAL

Submitted by:

Sanjay Kumar Singh


Submitted to: Aditya Pradhan
Prof. s p ketkar Ujjwal Mukherjee
Megha Bansal
Preeti Roopanwal
Sarwagya Chaturvedi
Himanshu Vashist
INTRODUCTION
 Developed by ITC agri-business division; S.Shivkumar
 Launched in 2000.
 Largest Internet based initiative of rural India.
 Benefits 4 million farmers of 40000 villages.
 E-choupal is a virtual market place where farmers can
transact directly with a processor and can realize better
price for their products.
 E-choupal was conceived to tackle the challenges posed
by the unique features of Indian agriculture,
characterized by fragmented farms, weak infrastructure
and the involvement of numerous intermediaries.
STRUCTURE OF E-CHOUPAL
CHARACTERISTICS
 Customer centric.
 Used for many commodities and multiple transaction.
 Easily scalable.
 Nurtures local entrepreneurs.
 Use all existing institutions and legal framework.
 Extended to local as well as global procurers.
 Uses local people and local talent to produce global leader.
 Sanchalak is somebody from village who is selected on the
basis of education, family size, caste, political image and
other affiliation.
PROBLEMS AND FUTURE
PLANS
 Initial problems
 Infrastructural inadequacies.
 Power supply .
 Telecom connectivity and bandwidth.
 Challenges in imparting web skills.
 Future plans
 Promoting eco-tourism, eco-medicine and traditional
crafts.
 Ensure product quality.
 Develop rural market to promote other products.
 Tie-up with monster jobs to provide job for rural youth.

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