Scribd
Upload
116 views

Study Case Amazon

Amazon began as an online bookstore in 1994 and has grown to become the largest online retailer in the United States. It offers a wide range of products for sale including books, music, video, electronics, toys, and more. Amazon utilizes a cost leadership business strategy and focuses on providing customers with a positive experience to drive growth. It has partnerships with many other companies to expand its product offerings and services.

Uploaded by

Abdur Rasyid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
116 views

Study Case Amazon

Amazon began as an online bookstore in 1994 and has grown to become the largest online retailer in the United States. It offers a wide range of products for sale including books, music, video, electronics, toys, and more. Amazon utilizes a cost leadership business strategy and focuses on providing customers with a positive experience to drive growth. It has partnerships with many other companies to expand its product offerings and services.

Uploaded by

Abdur Rasyid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 11

Study Case

amazon.com
Bagaimana E-Commerce Framework
Diterapkan Pada Amazon.com
HISTORY
• Amazon adalah sebuah perusahaan e-Commerce yang
berpusat di Seattle, Washington. Dimulai sebagai toko
buku on-line dan kini menjadi retailer online terbesar di
United States.
• Amazon adalah perusahaan retail yang bergerak dalam
pelayanan penjualan buku, CD, DVD,
software,game,furniture, makanan,mainan anak, produk
bayi, produk taman dan layanan-layanan lainnya secara
online
• Pertama kali didirikan oleh Jeff Bezos tahun 1994 di
Washington, bernama Cadabra.com dan kemudian
memulai layanan online pada bulan juli tahun 1995.
• Memiliki 33.700 karyawan pada Desember 2010
Situs amazon.com
www.amazon.com
E-Commerce Framework Pada
Amazon
People
• Consumers.
• Sellers.
• Enterprises.
Strategi Bisnis Amazon.com
“Get Big Fast Business Model”

• Cost-leadership
• Differensiasi
• Customer Focus Strategy
Marketing and Advertising
• Amazon.com memberikan pelayanan free
shipping promotion.
• Amazon.com mengklaim bahwa
amazon.com merupakan situs pertama
yang menerima pembayaran menggunakan
kartu kredit melalui internet.
• Amazon.com merupakan perusahaan
online pertama yang menerapkan proactive
order confirmation.
Supply Services
• Amazon.com menggunakan software
SAS's untuk meningkatkan relationship
dengan customer dan supplier dan untuk
analisa keuangan dan strategi bisnis.
Business Partnership
• 1998: Bookpages.co.uk,[10] a UK online book retailer, which became Amazon UK on
October 15, 1998.[11]
• 1999: Internet Movie Database (IMDb).;[12] Cambridge, Massachusetts-based PlanetAll, a
reminder service; Sunnyvale-based Junglee.com, an XML-based data mining startup[13]
Alexa Internet, Accept.com, and Exchange.com[14]

• 2003: online music retailer CD Now.[citation needed]


• 2004: Joyo.com, a Chinese e-commerce website.[15]
• 2005: BookSurge,[16] a print on demand company, and Mobipocket.com, an eBook
software company.[17][18] CreateSpace.com (formerly CustomFlix), a
Scotts Valley, California-based distributor of on-demand DVDs.[19] CreateSpace has since
expanded to include on-demand books, CDs, and video.
• 2006: Shopbop, a Madison, Wisconsin-based retailer of designer clothing and accessories
for women.[20]
• 2007: dpreview.com, a London-based digital photography review website; Brilliance Audio,
the largest independent publisher of audiobooks in the United States.[21]
• 2008: Audible.com; Fabric.com;[22] Box Office Mojo;[23] AbeBooks;[24] Shelfari[25] (including a
40% stake in LibraryThing and whole ownership of Bookfinder.com, Gojaba.com, and FillZ
); Reflexive Entertainment,[26] a casual video game development company.
• 2009: Zappos,[27] an online shoe and apparel retailer[28]
• 2010: Touchco.,[29] Woot,[30] Quidsi, Buyvip, Amie Street.
• 2011: Lovefilm[31]
Tambahan
• Sumber pendapatan lain
- Alexa Internet, perusahaan subsider Amazon
menawarkan layanan informasi lalu lintas
interet pada suatu site
- IMDb (Internet Movie Database), halaman web
gratis yang berkaitan informasi secara lengkap
dari sebuah film (pemain, crew, proses dan
lokasi pembuatan). Sementara IMDbPro
menawarkan informasi profesional lebih jauh
dengan biaya langganan khusus
Referensi
• http://www.informationweek.com/808/amaz
on.htm
• http://wiki.media-
culture.org.au/index.php/Companies_-
_Amazon
• http://www.sec.gov/Archives/edgar/data/10
18724/000119312511016253/d10k.htm
• http://en.wikipedia.org/wiki/Amazon.com

You might also like