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Nirulas

Nirula's is an Indian food chain that has expanded into various public locations like clubs, malls, fuel stations, airports and railway stations in order to reach more customers. Its offerings range from hotels to ice cream kiosks and pastries. Lower cost options have also been added to the menu. Revenues have grown by 25-30% annually over the past three years while gross margins have improved by 20-30%. The chain has added around 27 new outlets and is present in over 75 locations across several states in India.

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35 views

Nirulas

Nirula's is an Indian food chain that has expanded into various public locations like clubs, malls, fuel stations, airports and railway stations in order to reach more customers. Its offerings range from hotels to ice cream kiosks and pastries. Lower cost options have also been added to the menu. Revenues have grown by 25-30% annually over the past three years while gross margins have improved by 20-30%. The chain has added around 27 new outlets and is present in over 75 locations across several states in India.

Uploaded by

parambhasin
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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The chain has ventured into clubs, malls, fuel stations, bus stations, airports and railway
stations in order to seek its consumers, and is even considering areas such as corporate
parks, educational institutions and hospitals for additional outlets. Its formats range from
hotels (just two) to ice-cream kiosks and pastry corners. In its menu, lower-cost options
have made an entry. An example: Chillo²an ice-cream priced at Rs 15²which brought in
new customers to its outlets this summer

Revenues in the past three years have shown a compound annual growth of 25-30 per
cent, even as gross margins have improved by 20-30 per cent,´ says Kuckreja.Meanwhile,
Nirula¶s has added around 27 outlets

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The Group is present in 75+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya
Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab.s

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