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Introduction-Two Wheeler Industry

The two-wheeler industry in India has performed impressively in recent years, with Hero Honda having been the largest motorcycle manufacturer in the world for some time and its Splendor model the largest selling. Several Indian manufacturers like Hero Honda, TVS Motors and Bajaj Auto have captured markets in neighboring countries and regions like Bangladesh, Sri Lanka, Africa and South America. These companies are also setting up more assembly and manufacturing plants. The book traces the evolution and growth of the competitive Indian two-wheeler industry and examines issues, exports, policies and major players like Hero Honda, TVS Motors, Bajaj Auto.

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379 views

Introduction-Two Wheeler Industry

The two-wheeler industry in India has performed impressively in recent years, with Hero Honda having been the largest motorcycle manufacturer in the world for some time and its Splendor model the largest selling. Several Indian manufacturers like Hero Honda, TVS Motors and Bajaj Auto have captured markets in neighboring countries and regions like Bangladesh, Sri Lanka, Africa and South America. These companies are also setting up more assembly and manufacturing plants. The book traces the evolution and growth of the competitive Indian two-wheeler industry and examines issues, exports, policies and major players like Hero Honda, TVS Motors, Bajaj Auto.

Uploaded by

andrew723
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Two-wheeler Industry In India - An Introduction

The Indian two-wheeler industry has been in the limelight recently because of its
impressive performance. Hero Honda has been the largest manufacturer of motorcycles in
the world for quite some time. Its motorcycle model Splendor has also been the largest
selling model in the world. The last few years have also seen a large quantity of two-
wheelers being exported. In neighbouring countries like Bangladesh and Sri Lanka, the
Indian two-wheeler manufacturers have captured the market. Even in Africa and South
America Indian motorcycles have been well received. Some of the Indian manufacturers
like TVS Motors and Bajaj Auto are in the process of setting up assembly and
manufacturing plants. The number of models being introduced by Indian two-wheeler
manufacturers every year is also high. At this crucial juncture when the Indian two-
wheeler industry is making its mark in the global market, this book “Two-Wheeler
Industry in India – An Introduction” will make interesting reading. The book has been
divided into three sections. The first section traces the evolution of the industry, its
growth and the reasons for the industry being competitive. The second section delves into
the issues facing the industry and future of the industry. It also throws light on the exports
of two-wheelers, Government policies affecting the growth of the industry and electric
scooters and motorcycles. The third section discusses the major players, Hero Honda,
TVS Motors, Bajaj Auto and Electrotherm India.

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