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A Comparative Study On Personal Banking Service of Sbi and Icici

This document provides an introduction and overview of a comparative study on personal banking services between State Bank of India (SBI) and ICICI Bank. [1] It outlines the objectives of comparing customer preferences and services between SBI and ICICI. Hypotheses are presented that either SBI or ICICI services are better, or there is no significant difference. [2] An overview of the banks' products, services and operations is given for context. Research methodology is described including primary and secondary data collection, sample design of 50-50 people in Indore city, and use of z-tests.

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Praveen Namdeo
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606 views7 pages

A Comparative Study On Personal Banking Service of Sbi and Icici

This document provides an introduction and overview of a comparative study on personal banking services between State Bank of India (SBI) and ICICI Bank. [1] It outlines the objectives of comparing customer preferences and services between SBI and ICICI. Hypotheses are presented that either SBI or ICICI services are better, or there is no significant difference. [2] An overview of the banks' products, services and operations is given for context. Research methodology is described including primary and secondary data collection, sample design of 50-50 people in Indore city, and use of z-tests.

Uploaded by

Praveen Namdeo
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SYNOPSIS ON

“A COMPARATIVE STUDY ON PERSONAL BANKING


SERVICE OF SBI AND ICICI”

SUBMITTED TO . SUBMITTED BY

Surendra kumar shah

MBA iiird sem

Roll no. 01

INTRODUCTION TO BANKS

Introduction of SBI (State bank of India):

The State Bank of India, popularly known as SBI, is one of the leading banks in
India. The bank traces its origin to the first decade of the 19th century. Later on, it
was merged with the Imperial Bank. In the year 1955, the Government of India
nationalized the Imperial Bank along with the Reserve Bank of India. Ever since
that time, the bank acquired its present name that is SBI.

The State Bank of India is India's largest commercial bank. The bank has been
striving sincerely to adhere to the efforts of providing utmost customer satisfaction
to the best possible extent

Product and service


 Personal Banking
 NRI Services
 Agriculture
 International
 Corporate
 SME
 Domestic Treasury

Sbi retail and banking


The following services are provided under Retail Banking:-

 Term Deposits

 Recurring Deposits
 Housing Loan
 Educational Loan
 Personal Loan
 For Pensioners
 Against Mortgage of Property
 Against Shares & Debentures
 Plus Scheme
 Medi-Plus Scheme
 Rates of Interest

.Sbi bank subsidry


 State Bank of Bikaner & Jaipur
 State Bank of Hyderabad
 State Bank of Mysore
 State Bank of Patiala

Introduction of ICICI:

INTRODUCTION OF ICICI BANK


ICICI Bank is the largest private sector bank in India in terms of market
capitalization. It is also the second largest bank in India in terms of assets with a
total asset of Rs. 3,674.19 billion (US$ 77 billion) as on June 30, 2009, the total
profit after tax has been Rs. 8.78 billion. Formerly known as Industrial Credit and
Investment Corporation of India, ICICI Bank has an extensive network of 1,544
branches with about 4,816 ATMS located across India and in 18 other countries.
ICICI Bank serves about 24 Million customers throughout the world. It
isconsidered as one of the ‘Big Four Banks’ in India along with State Bank of
India, HDFC Bank and Axis Bank.
ICICI Bank provides a wide range of banking products and financial services to its
retail and corporate customers. It has a wide variety of delivery channels and
specialized affiliates and subsidiaries that ensure the flow of its offerings in the
areas like investment banking, venture capital, life and non-life insurance and asset
management. This bank is also India’s largest credit card issuer. The equity share
of ICICI Bank is listed on various stock exchanges like NSE, BSE, Calcutta Stock
Exchange and Vadodara Stock Exchange etc. Its ADRs are also listed on the New
York Stock Exchange.

PRODUCTS & SERVICES:


ICICI Bank offers a host of products and services to its clients. The various types
of services are as follows:
1) Deposits
 Savings Account
 Advantage Deposit
 Special Savings Account
 Life Plus Senior Citizens Savings Account
 Fixed Deposits
 Security Deposits
 Recurring Deposits
 Young Stars Savings Account
 Advantage Woman Savings Account
 Self Help Group Accounts
 Family banking
2) Cards
ICICI Bank is India’s largest issuer of credit cards. It also offers other types
of card. The various cards offered by ICICI bank are as follows:
 Consumer Cards
 Credit Cards
 Travel Cards
 Debit Cards
 Commercial Cards
 Corporate Cards
 Prepaid Cards
 Purchase Cards
 Distribution Cards
 Business Cards
3) Loans
 Home Loans
 Loan against Property
 Personal Loans
 Car Loans
 Two Wheeler Loans
 Commercial Vehicle Loans
 Loans against Securities
 Loan against Gold Ornaments
 Pre-approved Loans
4) Investments
 ICICI Bank Tax Saving Bonds
 Mutual Funds
 Government of India Bonds
 Initial Public Offers by Corporate
 Foreign Exchange Services
 ICICI Bank Pure Gold
 Senior Citizens Savings Scheme

Personal Banking:-
Personal banking refers to banking in which a person can do transaction and
deposits with the banks for their personal expense.

OBJECTIVE OF THE STUDY


 To Identify the customer preference of sbi and icici.

 To Compare between sbi and icici personal banking service


to coustmer.

HYPOTHESIS TESTING
An hypothesis is taken for the some assumption to research on sbi and
icici personal banking services
Null hypothesis:- There is no significance difference between sbi
and icici service.
Alternative hypothesis( Ha):- The services provided by sbi is better than
icici.

Alternative (Hb): The services provided by icici is better than sbi.

LITRATURE REVIEW

The banking sector in India has made remarkable progress since the economic
reforms in 1991.New private sector banks have brought the necessary competition
into the industry andspearheaded the changes towards higher utilization of
technology, improved customer serviceand innovative products. Customers are
now becoming increasingly conscious of their rights andare demanding more than
ever before. The recent trends show that most banks are shifting from a“product-
centric model” to a “customer-centric model” as customer satisfaction has become
oneof the major determinants of business growth. In this context, prioritization of
preferences andclose monitoring of customer satisfaction have become essential
for banks. Keeping these inmind, an attempt has been made in this study to analyze
the factors that are essential ininfluencing the investment decision of the customers
of the public sector banks. For this purpose,Factor Analysis, which is the most
appropriate multivariate technique, has been used to identify the groups of
determinants. Factor analysis identifies common dimensions of factors from
theobserved variables that link together the seemingly unrelated variables and
provides insight intothe underlying structure of the data. Secondly, this study also
suggests some measures to formulate marketing strategies to lure customers
towards banks.

RESEARCH METHODOLOGY

Data collection:-

Primary data and secondary data used for study


Primary data:-
Primary data includes questionier and face to face interview.

Secondry data :-

Secondary data include by many banking journals,magazine, and by the banking sites.

Sampel design

The study is proposed to be coundacted is urban area.

Sample area :- indore city

Sample size :- 50-50 peple

z- test is used.

WIBLIOGRAPHY:

S.P.Gupta Statistics Book.

Websites:[email protected]

www.googlesearch.com

www.iupindia.org

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