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The collection of documents provides tips and guidelines for writing effective advertising copy, including focusing on benefits rather than features, using compelling headlines and calls to action, and highlighting unique selling propositions to attract customers and drive sales. Key aspects discussed are crafting copy that appeals to target audiences' motivations and addresses their pain points. Examples of successful advertising copy are also analyzed.

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Nana Antidze
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
21 views

HTTP

The collection of documents provides tips and guidelines for writing effective advertising copy, including focusing on benefits rather than features, using compelling headlines and calls to action, and highlighting unique selling propositions to attract customers and drive sales. Key aspects discussed are crafting copy that appeals to target audiences' motivations and addresses their pain points. Examples of successful advertising copy are also analyzed.

Uploaded by

Nana Antidze
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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http://www.trainersdirect.com/resources/articles/sales&marketing/advertisingcopy.

htm

http://www.allbusiness.com/marketing/direct-marketing-direct-mail/411649-1.html

es magla

http://www.bizmove.com/marketing/m2j3.htm

http://www.web-source.net/david_garfinkel4.htm

http://ezinearticles.com/?How-to-Write-Advertising-Copy-to-Make-Money-Online&id=4712788

http://www.betternetworker.com/articles/view/advertising-101-how-to-write-advertising-copy-that-sells

http://www.businessknowhow.com/marketing/headlines.htm

http://www.associatedcontent.com/article/53070/how_to_write_better_advertising_copy_pg2.html?
cat=35

http://www.writeawriting.com/copywriting/8-tips-write-effective-advertising-copy/

http://podprad.info/advertising/how-to-write-advertising-copy-that-incite-to-buy/

copy:

http://www.thehungrywriter.com/copy/copysample/copy.html

http://www.english.iup.edu/pagnucci/courses/322/unit3-documentdesign/sample-advertisingcopy.htm

http://ezinearticles.com/?Top-Tips-to-Writing-Successful-Advertising-Copy&id=5966042

http://www.docstoc.com/docs/65331987/Advertising-Copy-Platform

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