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Georgia Avenue Retail Action Strategy 5-11-11

The document discusses a Retail Action Strategy (RAS) for Georgia Avenue - Petworth in Washington D.C. that aims to capitalize on unmet retail demand and ensure all neighborhoods have sufficient retail. It recommends creating merchant associations, focusing on improving existing retail over adding new retail, and leveraging city resources to enhance storefronts. Specific strategies for Georgia Avenue include establishing two retail nodes around the Petworth Metro and Howard University, improving streetscapes in between, reducing redundant retail, marketing vacant spaces to offices, and designing out crime through lighting and programs.

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37 views6 pages

Georgia Avenue Retail Action Strategy 5-11-11

The document discusses a Retail Action Strategy (RAS) for Georgia Avenue - Petworth in Washington D.C. that aims to capitalize on unmet retail demand and ensure all neighborhoods have sufficient retail. It recommends creating merchant associations, focusing on improving existing retail over adding new retail, and leveraging city resources to enhance storefronts. Specific strategies for Georgia Avenue include establishing two retail nodes around the Petworth Metro and Howard University, improving streetscapes in between, reducing redundant retail, marketing vacant spaces to offices, and designing out crime through lighting and programs.

Uploaded by

Vena Cava
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Georgia Avenue – Petworth

Retail Action Strategy


Retail Retention, Attraction, & Expansion in the
District of Columbia
What is the Retail Action Strategy (RAS)?
Comprehensive Retail Analysis w/Action Strategies
 Estimated $1bn in annual resident retail sales leakage
 First ever citywide assessment of District’s retail potential
 Too many underserved areas, despite neighborhoods having substantial spending
power
 Intended to capitalize on significant spending power that is not tapped and ensure all
neighborhoods are served by retail
 Development of retail implementation strategies at the citywide and local levels
 Attract and retain the appropriate mix of local, small and independent retailers as well
as national brands
Georgia Avenue: Retail Strategies

1. Create or support existing merchant associations that will focus on local business
retention and attraction.

2. Focus on making existing retail better rather than creating additional retail

3. Leverage DC resources for streetscaping and storefront improvements between retail


nodes to enhance the quality of existing commercial space
Georgia Avenue: Retail Strategies

1. Establish two different consolidated retail nodes bracketing the corridor to generate
momentum along Georgia Avenue.
– One node would be high-density T.O.D. around the Georgia Avenue/Petworth Metro, while the
other would be student-oriented entertainment/food retail around Howard University
– Allow the area in between these two nodes to exist as an authentic live-work environment, but
improve and organize the streetscape

2. Develop a comprehensive merchandising strategy to reduce redundant retail on Lower


Georgia Ave
3. Market vacant storefront commercial space along the corridor to office users (not
retailers) in need of relatively low rents
Georgia Avenue: Retail Strategies

1. Design the crime out of the neighborhood with lighting, police substations,
neighborhood-watch programs, and regular trash pick-up

2. Devise a branding strategy that defines the character of retail of the student-oriented
entertainment/food retail around Howard University as something unique to the Georgia
Avenue corridor.

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