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Unit 1 PPT-Research Methodology

The document defines research as a systematic, objective, and critical investigation aimed at describing, interpreting, and explaining phenomena. It discusses the meaning and purpose of research, including searching for facts, answering questions, solving problems, and seeking explanations. The key characteristics of research are that it uses scientific methods, aims for objectivity and logic, and focuses on developing generalizations supported by empirical evidence.

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Pavuluri Ravindra
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3K views13 pages

Unit 1 PPT-Research Methodology

The document defines research as a systematic, objective, and critical investigation aimed at describing, interpreting, and explaining phenomena. It discusses the meaning and purpose of research, including searching for facts, answering questions, solving problems, and seeking explanations. The key characteristics of research are that it uses scientific methods, aims for objectivity and logic, and focuses on developing generalizations supported by empirical evidence.

Uploaded by

Pavuluri Ravindra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Program : MBA

Semester : III
Subject Code : MB0050
Subject Name : Research Methodology
Unit Number :1
Unit Title : An Introduction to Research
Lecture Number :
Lecture Title : Meaning and Purpose of Research

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Definition of Research

• Search for facts


• Answers to questions
• Solutions to problems
• Purposive investigation
• Organized inquiry
• Seeking to find explanations to unexplained phenomenon to
clarify doubtful facts
• Correction of the misconceived facts

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How to search for facts?

• Arbitrary (or unscientific) Method (through imagination,


opinion, blind belief or impression)
• Scientific Method (systematic rational approach to seeking
facts)

 Young defines Research as “a scientific undertaking which,


by means of logical and systematic techniques, aims to:
• Discover new facts or verify and test old facts
• Analyze their sequences, interrelationships and casual
explanations
• Develop new scientific tools, concepts and theories
 Kerlinger’s Definition
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Basis of Scientific Methods – ‘Articles of
Faith’

• Reliance on Empirical Evidence


• Use of Relevant Concepts
• Commitment of Objectivity
• Ethical Neutrality
• Generalization
• Verifiability
• Logical Reasoning Process

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Characteristics of Research

• Systematic and critical investigation into a phenomenon


• Purposive investigation aiming at describing, interpreting and
explaining a phenomenon
• Adoption of scientific method
• Objective and logical
• Based on observable experience or empirical evidence
• Directed towards finding answers to pertinent questions and
solutions to problems
• Emphasis on development of generalization, principles or
theories
• Purpose is not only to arrive at an answer but also to stand up
the test of criticism
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Program : MBA
Semester : III
Subject Code : MB0050
Subject Name : Research Methodology
Unit Number :1
Unit Title : An Introduction to Research
Lecture Number :
Lecture Title : Purpose and Types of Research

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Purpose of Research

• Extension of knowledge of human beings, social life and


environment (What-Where-When-How-Why)
• Bringing to light information that might never be discovered
fully during the ordinary course of life
• Establishment of generalizations and general laws and
contribution to theory building in various fields of knowledge
• Verification and testing of existing facts and theory
• Making reliable predictions of events yet to happen
• Analysis of inter-relationships between variables and to
derive casual explanations – Better understanding of world in
which we live

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Purpose of Research

• Finding solution to problems (social, economic, health, human


relations in organizations)
• Development of new tools, concepts and theories for better
study of unknown phenomenon
• Aid in planning and contribution to national development

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Types of Research – According to Intent

• Pure Research
• Applied Research
• Exploratory Research
• Descriptive Study
• Diagnostic Study
• Evaluation Studies
• Action Research

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Types of Research – According to
Methods of Study

• Experimental Research
• Analytical Study
• Historical Research
• Survey

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Research Approaches

• Quantitative Approach
• Qualitative Approach

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Significance of Research in Social and
Business Sciences

• Formulation of economic policy for government and business


• Budget formulation
• Collection of statistical information on the social and
economic structure of an economy to understand the process
of change occurring in country
• Assumption of significant role in solving various operational
and planning problems associated with business and industry
• Market research
• Operational research
•

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THE END

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