Scribd
Upload
28 views

Session 4 - Distribution Channel Continued

The document discusses different types of retailers like specialty stores, department stores, supermarkets, convenience stores, discount stores, off-price retailers, and super stores. It also covers different levels of service retailers provide from self-service to full assistance. Non-store selling methods like direct selling, direct marketing, automatic vending, and buying services are presented. The roles of wholesalers like selling, buying, warehousing, transporting, financing, and providing market information are outlined. Types of wholesalers including merchant, full service, and limited service wholesalers are defined. Market logistics functions around value proposition, channel design, operational excellence, and information systems are highlighted.

Uploaded by

Subhadeep Paul
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
28 views

Session 4 - Distribution Channel Continued

The document discusses different types of retailers like specialty stores, department stores, supermarkets, convenience stores, discount stores, off-price retailers, and super stores. It also covers different levels of service retailers provide from self-service to full assistance. Non-store selling methods like direct selling, direct marketing, automatic vending, and buying services are presented. The roles of wholesalers like selling, buying, warehousing, transporting, financing, and providing market information are outlined. Types of wholesalers including merchant, full service, and limited service wholesalers are defined. Market logistics functions around value proposition, channel design, operational excellence, and information systems are highlighted.

Uploaded by

Subhadeep Paul
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 10

Distribution Channel & Logistics

Session IV
Dated 19th August 2008
Types of Retailers
 Speciality Store  Narrow product line – The Body
Shop
 Departmental Store  several product line - Nike
 Supermarket  Large, Low cost, Low margin, high-
volume, self service store designed to meet the total
needs of food nd household - Foodworld
 Convenience Stores  small store, often 24/7 high
turnover - Convenio
Types of Retailers - continued
 Discount Store  Standard or speciality merchndise,
low price, low margin high volumes store - Walmart
 Off – Price Retailer  Leftover goods over runs
irregular merchandise – Bata
 Super store  Huge selling space, routinely
purchased goods, Category killer - Metro
 Catelog Showroom  Broad selection of High mark
up, fast moving, brand name goods sold by catelog –
discounts. – Wills Lifestyle
Retailer – levels of service
 Self Service  own – locate – compare –
select process
 Self Selection  customers find their goods
– although help is available
 Limited service  information and
assistance given by retailer
 Full assistance  salespeople are ready to
assist at all levels of decision making
Retailing  Store & Non-store selling

 Non Store Selling


– Direct selling  multilevel selling & network
marketing - Amway
– Direct marketing  telemarketing and internet
marketing - Skyshop
– Automatic vending -
– Buying Service  storeless retailer – Home
Delivery systems
Wholesaling functions
 Selling & promoting
 Buying and assortment building
 Bulk breaking
 Warehousing
 Transportation
 Financing
 Risk bearing
 Market information
 Management services & Counseling
Types of wholesalers

 Merchant Wholesalers
 Full service wholesalers
 Limited service wholesalers
 Brokers & agents
 Specialised Wholesalers  Agricultural
commodity
Market logistics

 Deciding on the company’s value proposition


to its customers
 Deciding on the channel design and network
strategy
 Developing operational excellence in sales
forecasting, Warehouse management,
Transportation management & Materials
management
Market logistics - continued

 Implementation of the solutions with the best


information systems, equipment, Policies &
procedures
Logistic Efficiencies

 Low Cost
 Optimal Bulk
 Inventory Management
 Documentation

 MLC = TFC + FW + VW + LS

You might also like