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ITV Advertising Rates

This document provides example spot costs for advertising on various ITV channels, including ITV1, ITV2, ITV3 and ITV4. It lists the estimated cost per spot for different dayparts and regions on ITV1. It also provides estimates for daytime only and all-day campaigns on ITV2, ITV3 and ITV4, including proposed budgets, estimated total views, ratings and number of spots. Notes explain that costs are estimates based on typical discounts, ratings are calculated from traded audience and rates may fluctuate. It directs the reader to ITV Media's terms and conditions and contact details for further information.

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103 views

ITV Advertising Rates

This document provides example spot costs for advertising on various ITV channels, including ITV1, ITV2, ITV3 and ITV4. It lists the estimated cost per spot for different dayparts and regions on ITV1. It also provides estimates for daytime only and all-day campaigns on ITV2, ITV3 and ITV4, including proposed budgets, estimated total views, ratings and number of spots. Notes explain that costs are estimates based on typical discounts, ratings are calculated from traded audience and rates may fluctuate. It directs the reader to ITV Media's terms and conditions and contact details for further information.

Uploaded by

robertclackmedia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EXAMPLE SPOT COSTS - ITV1, ITV2, ITV3, ITV4

Cost for one transmission - split by region


11:00 18:45 19:30 21:30 23:05
DAYTIME - EARLY CORONATION MOVIE or LATE NIGHT
REGION THIS MORNING EVENING NEWS STREET DRAMA MOVIE
ANGLIA £ 348 £ 2,073 £ 3,786 £ 6,441 £ 829
MERIDIAN £ 589 £ 3,235 £ 6,667 £ 9,709 £ 1,293
LONDON £ 1,272 £ 5,154 £ 14,156 £ 17,544 £ 2,108
CENTRAL £ 653 £ 3,591 £ 9,218 £ 15,611 £ 1,185
HTV W&W £ 342 £ 1,543 £ 4,099 £ 5,053 £ 469
WESTCOUNTRY £ 91 £ 520 £ 1,381 £ 1,677 £ 158
SCOTLAND £ 425 £ 1,983 £ 4,013 £ 5,495 £ 453
GRANADA £ 504 £ 2,328 £ 6,652 £ 7,918 £ 852
BORDER £ 45 £ 189 £ 494 £ 656 £ 69
YORKSHIRE £ 381 £ 1,860 £ 4,849 £ 7,071 £ 681
TYNE TEES £ 167 £ 816 £ 2,128 £ 3,103 £ 299
UTV £ 171 £ 1,104 £ 1,994 £ 2,493 £ 239
TOTAL £ 4,989 £ 24,394 £ 59,436 £ 82,771 £ 8,632

DAYTIME ONLY CAMPAIGNS


(Based on 2 spots per day) Estimate Spot Numbers
CHANNEL BUDGET TOTAL VIEWS RATINGS 0930-1724
ITV2 £ 40,000 11,594,203 24.0 60
ITV3 £ 35,000 11,666,667 24.1 60
ITV4 £ 13,000 4,333,333 9.0 60
CITV (Adults) £ 6,750 2,454,545 5.1 60

ALL TIME CAMPAIGNS


(Typical weight) Estimate Spot Numbers
CHANNEL BUDGET TOTAL VIEWS RATINGS 0600 -1724 1725-2259 2300- close TOTAL
ITV2 £ 55,000 12,492,613 25.8 27 17 10 54
ITV3 £ 45,000 10,590,727 21.9 22 14 6 43
ITV4 £ 25,000 5,682,285 11.8 26 23 9 58

NOTES
All spot costs assume a 30" advert.
These airtime costs are estimates based on typical traded discounts off projected 2010 annual average CPT's.
Ratings for programmes listed have been calculated based on average TVR's for traded audience.
Estimates for adult views (impacts) and ratings are for reference/comparison only.
Rates can fluctuate +/- 15% or more from these depending on month and channel.
Where applicable, there is a second transmission on the +1 channel, these are not included in the estimates

TERMS AND CONDITIONS


http://www.itvmedia.co.uk/advertising-on-itv/terms-and-conditions

CONTACT
http://www.itvmedia.co.uk/advertising-on-itv/contact-us-

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