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The document describes a marketing plan for a new herbal shampoo product called Happy Hair. The plan's objective is to sell the home-made shampoo to as many households as possible. Advertising will utilize newspapers, magazines, hoardings, TV commercials and transit ads. The shampoo contains herbs and aims to be an important natural hair care brand while being eco-friendly. It will initially be distributed through 32 outlets and compete against established brands Nyle, Dabur and Himalaya.

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Utkarsh Srivastava
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35 views

CCCCCCCCCCCCCCCC C C CC CC

The document describes a marketing plan for a new herbal shampoo product called Happy Hair. The plan's objective is to sell the home-made shampoo to as many households as possible. Advertising will utilize newspapers, magazines, hoardings, TV commercials and transit ads. The shampoo contains herbs and aims to be an important natural hair care brand while being eco-friendly. It will initially be distributed through 32 outlets and compete against established brands Nyle, Dabur and Himalaya.

Uploaded by

Utkarsh Srivastava
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT NAME- HAPPY HAIR TAG LINE With 100% Goodness Of HERBS.

PRODUCT: (NAME):-HAPPY HAIR CATAGORY: -FMCG SEGMENT: -SHAMPOO MEDIA PLAN:1) OBJECTIVE:TO SELL THE HOME SHAMPOO TO MAXIMUM HOUSEHOLDS. 2) TARGET AUDIENCE:MALE & FEMALE BOTH 3) KEY FACTOR/ USP:HOME MADE SHAMPOO KEEP AWAY FROM CHEMICAL SIDE EFFECTS 4) PROMOTION:ADVERTISEMENT CAN BE PUBLISH THROUGH FOLLOWING MDIA VEHICLE:i) NEWS PAPERS ii) MAGAZINES iii) HOARDINGS iv) TV COMMERCIALS v) TRANSICT ADS 5) BUDGET: ESTIMATED BUDGET FOE ADVERTISING & PROMOTION IS AS FOLLOW ( WHATEVER U REQUIRED WRITE DOWN 6) BODY COPY: LAUNCHING NEW PRODUCT IN FMCG MARKET, WHICH HAS USP OF HOME MADE SHAMPOO. THIS SHAMPOO WILL BE AVAILABLE ALL OVER U.S. TOTAL 32 OUTLETS WILL BE SERVE AS DISTRIBUTION CHANNELS IN BEGINNING.

VISION-To establish happy hair as an important brand that repesrent quality in hair care.

MISSION-Choose herbs for our shampoothat will enhance your hair color and texture.

KEY TO SUCCESS y y y Quality product Manpower Eco-friendly

MEANS OF FINANCE-

 Promoters contribution  Rs.5,00,000 each by 3 promoters  Rs 1,00,000 in cash and Rs.4,00,000 worth building by one promoter.

FEATURES       Daily usable shampoo Powerful anti-dandruff agent Prevent hair lossand revitalizes hair roots. The gentle cleaning action. Tonic for hair growth. A good hair conditioner. Suitable for all types of hairs.

BASIC INGREDIENTSALOE VERA TULSI SHIKAKAI RITHA AMLA BRAMHI FENUGREEK NEEM LEMON

COMPETITORSNYLE DABUR HIMALAYA

MARKET SEGMENTATION Taregeted customers  Upper and middle class  Teenagers .

PRICEQTY-100 (ml) in Rs.60 QTY-250(ml) in Rs.150

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