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Cadbury Dairy Milk Final

CADBURY DAIRY MILK Started by John Cadbury in Birmingham, UK in 1824. In the 198O s, virtual monopolist. BACKWARD INTEGRATION REPOSITIONING SEGMENTATION STRATEGIES: GEOGRAPHIC. SEGMENTation: RURAL URBAN DEMOGRAPHIC.

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Radhika Bansal
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2K views3 pages

Cadbury Dairy Milk Final

CADBURY DAIRY MILK Started by John Cadbury in Birmingham, UK in 1824. In the 198O s, virtual monopolist. BACKWARD INTEGRATION REPOSITIONING SEGMENTATION STRATEGIES: GEOGRAPHIC. SEGMENTation: RURAL URBAN DEMOGRAPHIC.

Uploaded by

Radhika Bansal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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CADBURY DAIRY MILK

Started by John Cadbury in Birmingham, UK in 1824. In the 198O s, virtual monopolist BACKWARD INTEGRATION REPOSITIONING

SEGMENTATION STRATEGIES OF CADBURY DAIRY MILK:


GEOGRAPHIC SEGMENTATION:  RURAL  URBAN DEMOGRAPHIC SEGMENTATION:  AGE -Relaunching PSYCHOGRAPHIC SEGMENTATION:  SOCIAL CLASS POSITIONING SEGMENTATION THROUGH PRODUCT ATTRIBUTES  PACKAGING

ADVERTISEMENTS USUALLY USE EMOTIONAL APPEALS


APPEAL PRINT MEDIA ELECTRONIC MEDIA PRODUCT DIFFERENTIATION PUBLIC RELATIONS CONSUMER PROMOTION

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