Scribd
Upload
35 views

Buyer Role

The document outlines an educational course on retail buying and merchandising. The course objectives are to help participants formulate buying strategies, procure products with customers in mind, build effective product ranges, establish and maintain supplier relationships, and provide product analysis. The course content includes introductions to buying roles and processes, retail strategies considering market and customers, sourcing and selecting suppliers and products, merchandise planning, and analyzing and implementing merchandise. Merchandise planning involves purchasing the right products, quantities, timing, and prices based on demand, competition, store needs, promotions, trends, seasons, and economic conditions. Performance of suppliers is also evaluated.

Uploaded by

Tera Ee
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
35 views

Buyer Role

The document outlines an educational course on retail buying and merchandising. The course objectives are to help participants formulate buying strategies, procure products with customers in mind, build effective product ranges, establish and maintain supplier relationships, and provide product analysis. The course content includes introductions to buying roles and processes, retail strategies considering market and customers, sourcing and selecting suppliers and products, merchandise planning, and analyzing and implementing merchandise. Merchandise planning involves purchasing the right products, quantities, timing, and prices based on demand, competition, store needs, promotions, trends, seasons, and economic conditions. Performance of suppliers is also evaluated.

Uploaded by

Tera Ee
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

OBJECTIVES After completion, participants will be able to:

y y y y y

Formulate a retail buying strategy Procure with a customer focus Build an effective product range Establish and maintaining effective supplier relationships Provide an effective product analysis

COURSE CONTENT Introduction to Buying

y y y

The role of a buyer The merchandise management process Measuring buyer performance

Retail Strategies

y y y

Retail market overview Sustainable customer advantage The changing value equation

Merchandise Sourcing and Selection

y y y

The supplier pool and supplier selection Category management Buying and ethics

Merchandise Planning

y y y y y

Merchandise mix Setting margins Building the range and constraints Classification of merchandise Stock profile determination

Merchandise Analysis and Implementation

y y y

Directional and post-seasonal analysis Quantitative and qualitative analysis Stock productivity

Buying & Merchandising


Merchandise planning involves purchasing activities for the right merchandise, at the right time, at the right place, in the right quantities, and at the right price (Mazur, 1927). To make a realistic merchandise plan, a retail buyer must consider (a) target market demand, (b) local retail competition, (c) physical expansion or alterations needed in the store, (d) planned promotional efforts, (e) trend analyses, (f) seasonal consumer demand, and (g) economic conditions. Retail buyers need forecasting activities, because a gap exists between the time that manufacturers need to develop products and the time that retail buyers want to replenish clothing products in stores.

Performance evaluation vendor Vendor reputation Completeness of past orders Personal past experience with vendor/ Return policy of vendor Minimum requirement of vendor Fashion awareness of vendor Selling history of product Rapidity of deliver

You might also like