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Question N Are

The document is a questionnaire about customer painting habits and preferences. It asks about the customer's name and location, how often they paint their office, what paint brands they know and how they learned about them, who they consult for painting decisions, what services paint companies offer, which brand has the greatest advertising appeal, how they would rank brands based on attributes like price and durability, and which companies they associate with specific paint products. The questionnaire aims to gather information about customer awareness, preferences, and decision making regarding paint brands and products.

Uploaded by

Arun Chopra
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
47 views

Question N Are

The document is a questionnaire about customer painting habits and preferences. It asks about the customer's name and location, how often they paint their office, what paint brands they know and how they learned about them, who they consult for painting decisions, what services paint companies offer, which brand has the greatest advertising appeal, how they would rank brands based on attributes like price and durability, and which companies they associate with specific paint products. The questionnaire aims to gather information about customer awareness, preferences, and decision making regarding paint brands and products.

Uploaded by

Arun Chopra
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

1)Name of the Customer : 2) Place : 3) How Often Do you paint your office: a) 1 Year b) 2 Years c)5 years or more

4)Which of the brands you know of : ________________________________

5)How do u know about these brands: a) Tv b) Newspaper c) Hoardings d)Friends e) Dealer

6) Whom do you consult while taking painting decisions?

a) architects b) painters c) contractors d) dealers

7). What are the services offered by paint companies that you know of? a. Colour mixing machine b. consultancy services c. cost calculators d. online services

8) Which brand advertisement has the greatest appeal? a) Asian paints b) Nerolac c) Dulux d) Shalimar

9). Given here are some product attributes and some paint brands. Arrange these brands on the basis of the order of preference for each product attribute. Asian Paints-AP; Nerolac-N; Berger-B, ICI (Dulux)

Price Durability Color Variety Availabilty Low High

10)Which company do you associate these products with? a. Royale (Asian/Nerolac/ICI) b. Utsav c. Tractor d. Apex e. Dulux

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