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Objectives

The document outlines the objectives of a study on customer evaluation of TATA Indicom telecommunication services in Kerala, India. The primary objective is to study customer evaluation, and secondary objectives include understanding customer demographics, services used, opinions on competitors, factors influencing purchasing behavior, attributes affecting choice of TATA, attitudes towards TATA, opinions on handsets provided, satisfaction with recharge vouchers, and reasons for cancelling TATA connections.

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Mohan Langoti
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12 views

Objectives

The document outlines the objectives of a study on customer evaluation of TATA Indicom telecommunication services in Kerala, India. The primary objective is to study customer evaluation, and secondary objectives include understanding customer demographics, services used, opinions on competitors, factors influencing purchasing behavior, attributes affecting choice of TATA, attitudes towards TATA, opinions on handsets provided, satisfaction with recharge vouchers, and reasons for cancelling TATA connections.

Uploaded by

Mohan Langoti
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.2 Objectives of the study Primary objective: To study the customer evaluation of TATA Indicom services at Kerala market.

Secondary objectives:

To find out the telecommunication users in the Kottayam market.

To know the age and gender wise classification for usage of telecommunication facility.

To find out which all services have been tried by the respondents so far

To know the customers opinion about the competitors of TATA Indicom

To know the factors affecting the purchasing behavior of telecommunication customers.

To find out the attributes that affects the buying behavior of the TATA indicom service

To find the customers attitude towards TATA Indicom services

To find out the customers opinion about the hand set which provide by TATA Indicom.

To know the satisfaction level of recharge vouchers offered by the company.

To find the reasons for cancellation of TATA Indicom connection.

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